If this rumor is true, then Apple is going to try a physical store as an experiment in Seattle. I have no idea how to take this, it may never happen, it could be a way to mess with people's minds. But I put this out there to keep you all informed.
Of course if they did, this is going to push them into completely unknown territory, so I'm not sure they could pull it off. If they did do it, it may take awhile for it to be evaluated – UNLESS the goal is to deliver a blow to multiple competitors.
I also suspect an Amazon store would only do well in a limited selection of locations.
But, we will see.