Ever go to the Supermarket and see huge varieties of some simple products? Which do you buy?
Inevitably, we tend to go with a simple choice. One we know; a brand we like.
One of the powers of brands is that with many choices, they narrow them for us quickly.
Brands help us make a choice – even if the choice is no. A good branding expert accepts that, because the “yes” is so powerful.
Steven Savage is a Geek 2.0 writer, speaker, blogger, and job coach. He blogs on careers at http://www.fantopro.com/, nerd and geek culture at http://www.nerdcaliber.com/, and does a site of creative tools at http://www.seventhsanctum.com/. He can be reached at http://www.stevensavage.com/.