Where The Jobs Are

(This column is posted at www.StevenSavage.com and Steve’s Tumblr)

So something strange has been happening to me and some friends in the job market. People are reaching out to us with great positions. In other states.

Now we’re in Silicon Valley, technical professionals. Sure Silicon Valley has its problems, but reaching out to us to see if, hey, y’now maybe you’d like to leave, seems weird. Like why do recruiters assume we might want to pick up and move cross country?

So I decided a little analysis is in order for you careerists as I’m betting you’re seeing this too.

The Valley Paradox

First up, there’s a bit of a paradox about Silicon Valley. It’s harder to get employed here if you live away, but much easier when you’re here. I know someone who looked for work for months in the Valley, but when they moved here they had a partial offer in two weeks, a contract in four weeks, and an offer at that same company two weeks later. When you’re in the Valley it’s a bit easier to stay in the valley job-wise.

So I’m not sure if anyone is up to leave because coming back would probably be a wee bit harder. Besides I get the impression if anyone is leaving, it’s permanent, and that means giving up a lot.

But people are certainly reaching the hell out to here, which makes sense. If you’ve got time at one of the big names, or experience in the right industries, you’re valuable. I mean who’s going to turn down hiring someone who was at Apple or Google – even as a contractor.

Which leads to one of my first realizations of these Valley Raiders:

A Silicon Valley Hire Is Valuable

For all those recruiters wondering if I’d like to swap Sunny California for, say, Colorado, what have they got to loose?

Getting someone from Silicon Valley is pure gold for a recruiter. Who’s going to turn them down? Who’s going to say no? Who’s not going to offer them a lot of money? Not only is it assumed such a hire is good, much like hiring someone with a useful certification, hiring someone from Silicon Valley insulates a recruiter from blame because everyone assumes that hire was probably a good idea.

(Or in short, if the Silicon Valley hire fails, no one blames the HR person).

So it’s probably worth spamming people with leads.

Next, are people trying to leave the Valley? Apparently, yes.

Yeah, Some Of Us Are Trying To Go

Silicon Valley has its problems. I won’t lie, I’ve written about the paradoxes before. Its crowded, its pricey, and if you’re not up to ply the career game here it’s not for you.  You have to have a plan to live here.

So it won’t surprise people that Silicon Valley is showing more “outbound” job searches lately.  More people here are at least exploring options, so if you’re a recruiter, why wouldn’t you take a few seconds to send a Valley candidate something else?  You might hit gold – and that gold is looking to mine itself.

OK, that metaphor sucked, so let’s distract from that by looking where recruiters are trying to send we Valley folk.

Where The Leads Are

Here’s the states I and my friend keep getting opportunities in – and why.

New Jersey

Yeah, I’m not exactly up for moving to New Jersey, but it’s a pretty decent place and it doesn’t deserve a lot of the jokes aimed at it. It has bad areas but also great ones, is conveniently located, and produced John Stewart. It’ll be better when they get rid of Chris CHristie, though he’s working hard to get rid of himself.

The unemployment rate is about 4.8%,kind of middling. (thanks BLS – http://www.bls.gov/web/laus/laumstrk.htm). I can see that putting a bit of pressure on recruiting, because . . .

It’s the 8th largest state economy in the US. Yes, little New Jersey has a GDP the size of Sweden. Suddenyl not a state to laugh at anymore is it? (Thanks Wikipedia – https://en.wikipedia.org/wiki/List_of_U.S._states_by_GDP)

I also noticed that the pay rates I get offered are competitive with Silicon Valley.  Yeah people are willing to pay Silicon Valley rates in New Jersey.

So short form here, I think recruiters trying to staff in NJ are smart hitting up the Valley. There’s probably a need for talent, its got a big economy, and some smart people are willing to toss around a lot of cash to make it work.

(That also means that NJ might be a good target if, say, you want to move and find work but Silicon Valley and other spots aren’t your bag)

Colorado

Colorado isn’t exactly a state I’ve considered moving to. I mean I’m sure it’s nice and all, but it’s not my thing. But I and friends keep hearing from them, and when you look at the numbers it makes sense.

First, Colorado has a 3.5 unemployment rate. That’s tight, they need people.

Second, it’s the 18th largest economy of the states. Not huge, but hey it’s Algeria.

Third, it’s a nice state in general. There’s cities like Denver, lovely areas, natural resources.  Colorado’s advantages remind me of some pitches I heard from Scottish recruiting companies – you get lovely land and great urban areas.  I can see the appeal.

Fourth, it sounds like it’s economy has gotten diversified and is expanding its footprint.  Colorado had its technical players once, and it sounds like they want to do it again.

When you analyze it Colorado is probably a pretty nice place to go if you want nature, a good economy, and tech and culture without the crowding.

I’m starting to notice.

Texas

Well when you get leads from Texas that’s pretty damned obvious. Texas is working to grow it’s tech sector, has decent employment, is the second largest economy after California, and you don’t get snow. Plenty of companies have offices or are starting them there, a few companies are moving there.

Now I’m not one that buys the Texas economic miracle – from infrastructure issues to dependency on fossil fuels, I’ll stick with California, thanks. I don’t trust the politics nor the long-term potential.  But I get why people think I may want to move there – growth, space, and of course a hell of a lot cheaper.

It’s also got medium-level unemployment, and the second largest economy in the US – roughly equal to one Canada.  I suspect Texas politicians may know the fossil fuel industry has problems and want to diversify.

So yeah, I think we have a picture of the recruiters bugging me and my friends.

Why People Are Targeting Silicon Valley Recruits

What did I find just traipsing through these offers? That some of these recruiters know what they’re doing. They’re figuring “why not” and targeting jobs with areas that have appeal – the pay and opportunities of NJ, the many options of Colorado, the growth in Texas. When I started this analysis I sort of wondered – now I don’t.

As you can see, some of these folks aren’t random – they know what they’re appealing to. It doesn’t hurt to wing off a few options to Silicon Valley people in case

But this also means something more for you, my geeky job seeker.

A lot of us love the Valley. A lot of us are’t leaving – though that’s not a mindset everyone shares. But if any of these places appeal to you, if some of the other geek areas aren’t your bag, go take a look.

Ask your friends what recruiters are approaching them, draw up a picture – like the one above – and see if anything comes out. You might just find your next job and a great new place to live.

And you can always sell the recruiter on the fact that hey, you’re willing to move.

Oh, but you still want that insane pay rate.

  • Steve

 

Using LinkedIn – Steve’s Take, Part 2

LinkedInLogo

And let’s get back to ways to use LinkedIn.

As noted last time, I treat LinkedIn as a software suite. it’s a series of tools that share data and perform various tasks. We covered the resume-adjacent elements and the way it can be a portal on the web. Now let’s dig deeper . . .

LinkedIn Function #3: The Job Search Tool

Writing about how LinkedIn is a job search tool is like saying water is wet, wrestling is fixed, and the next Star Wars film may get some viewers. It’s known, it’s obvious.

It’s just that until you look at it you don’t see what kind of tool it is.

LinkedIn is not going to have the broadness of some sites like Indeed or the specificity of say, a Dice. But what it provides is a solid job search tool companies use – and I’ve found more and more are using it over time. At this rate any job search not using LinkedIn is probably incomplete, at least for most professionals.

The job search tools also connect to other LinkedIn services. There’s a company profile for most companies seeking employees. You can check out how you’re connected to the recruiter. The job search options tie into everything else on the site.

So here’s how you use it:

FIll Out That Profile – No, really, do. I know I’ve emphasized it, but again, get it right.  You there’s a lot of power in it for recruiters, but also because . .

Many LinkedIn Job Posts Use The Profile – Which is an incredible time-saver. One reason to use LinkedIn is the profile/search synergy just saves time. Take advantage of this (but always send a full resume if possible).

Personal Story – When I was doing a job search, I realized how much time this could save, especially as text-processing job search sites still often make mistakes. I got a lot more done once I realized this.

Make You Profile Searchable – More and more lLinkedIn is used by people to recruit others. You should make sure your profile is up to date because people are looking for you and a good profile makes it easier.

A Research Tool – Got an interview? Look up the person on LinkedIn. You can see if you have any connections to them, learn more about them, and do a better interview.

Personal Story – Several times I’ve been able to carry on better interviews as I got to know the person before I knew the person. It definitely made a difference in my interview – and made it easier on the interviewer.

Post Announcements – Looking for a job? Let people know. Much as you should tell everyone so they an help you, announcing your openness on LinkedIn may get people to rally and help you out, especially if you cultivated a community.

Oh, and on that subject.

Linked In Function #4: The Social Media Tool

LinkedIn is a social media tool used by people for business and career reasons. It has ways to post, to communicate, to link up, and so on. To maximize the benefit of it, you have to remember it is both a social media tool and a business tool.

Here’s what you do.

Network, Network, Network – LinkedIn is, obviously a networking tool. You can bring people into your network, see statuses, have information on them, and so on. Add everyone relevant to your career that you can as that is just more resources for them and you to call on. Like any social media tool, the more you put into it, the more you get out of it.

Recommend, Recommend, Recommend – LinkedIn is a tool to let you leave references for people and receive them. People do pay attention to the recommendations, so ask for them but also give them. Remember these go on your profile – which is used for other purposes.

Personal Story – Several times when I’ve given or gotten a recommendation it’s resulted in a cascade of recommendations for people. If you keep it up, the recommendations pile up.

Join Up – LinkedIn provides any numbers of groups for you to join if you’re so inclined – or you can create your own. Some of these communities get very active, so be sure to take time to visit them and check them out – and when you’re part of a group with others you can send them invitations to your network!

Have A Plan – However as we all know social media can go a bit nuts. Approach these requests and connections and communities with a goal in mind – otherwise you’ll get lost.

LinkedIn Function #5: The Research Tool

LinkedIn has a lot of data, a lot of information, a lot of ways to get it. That means it’s also a research tool for you to use. Think of all that data sitting out there – and you’re given access to it.

The amount of data you can get out of LinkedIn is actually kind of amazing. Depending on what you need you can find all sorts of things. What kinds and what can you do with it?  Glad you asked . . .

Company Research – LinkedIn keeps profiles of a lot of companies, so you can quickly heck them to get some details and do some research. It’s not, say, Glassdoor, but it’s convenient – and tells you about jobs there and connections you may have.

Check Your Stats – LinkedIn gives you a quick blurb on how people found you on the site. So, pay attention to that – and you can get even more at http://blog.linkedin.com/2014/02/24/making-it-easier-to-manage-your-professional-identity-on-linkedin/

Download Data – Did you now you can download your connections in various formats? Yep, you just go to your connections and select the right option. This lets you analyze your own connections or get useful data.  Just go to your connections page, click on the “gear” icon, and you’ll have a variety of options – including one to export connections.

Personal Story – I do this regularly, to both back up my contacts, but to also find people I can ask for assistance in my projects.

Sonar Search – LinkedIn’s job search tool is easy, simple, yet surprisingly deep. You can also try doing a job search just to see what the market is like. Since the information in LinkedIn has is all tied together, a single search can reveal a wealth of information.

LinkedIn will probably keep adding new features, so pay attention.

Linked In Function #6: Alert Systems

LinkedIn is also a way to keep on top of various events and happenings So much data flows through linked in, so many people are giving updates, it’s a constant flow of information. Pay attention and you can find out a lot.

What should you look for?

Company Activity – You can actually decide to “watch” a company and get announcements about job postings and the link. So, go do that if you’re stuck on a few particular employers or want to keep up on them.

Personal Activity – When people in your network change jobs, have a work anniversary, etc. you can be alerted. THis lets you follow up, maintain contact, or just be reminded they’re there. It helps me keep up with people.

Personal Story – I use this a lot. It lets me check in on people, be appropriately social, and remember when I need to leave a reference or ask for one.

Check The Pulse – LinkedIn’s experiment in news services, you can keep up with cultivated content from “influencers.” Not my cup of tea, but it may be something you’re interested in -and who knows what’ll come up next.

There’s a lot of data there. Use it!

Use The Tool Wisely

So LinkedIn is a tool and a powerful one. But I want to end with a few bits of advice on using it better – and in manners less likely to cause problems.

We Can See This: Your profile is public and connected to your name. Don’ do anything to embarrass yourself, have a good personal photo, and be thoughtful.

You Get Out Of It What You Put Into It: LinkedIn is not a magical solution, it’s a tool. The more you put into it the more you can get out of it. Maybe you just don’t have time – that’s fine – but be aware.

It Can Be Overwhelming: LinkedIn offers so much it’s almost too much. Use what you need, try other things out, but decide just what you can do and need to do.

Everyone Does It: Yes, everyone does have a LinkedIn profile, so just having a decent one is almost expected. It’s important to be aware of this as it could go from “sort of expected” to “why don’t you have one?” – and I think we’re close.

Using It Is A Skill: YOu have to practice on LinkedIn and keep up on it to use it right. It may be a good idea to set aside a block of time to get good at it.

Forward To Well-Organized Adventure

I wish you well in your use of LinkedIn. Be sure to let me know of any ideas, tips, and advice I can share.

Respectfully,

– Steven Savage
http://www.musehack.com/
http://www.informotron.com/
http://www.seventhsanctum.com/

Using LinkedIn – Steve’s Take, Part 1

LinkedInLogo

Let’s talk LinkedIn.

Of course by “Talk LinkedIn” I should note I want to talk about how to actually use it in a way that’s useful.  There’s a lot of LinkedIn 101 advice out there to the point where the advanced stuff – and the useful stuff – gets kind of lost.  I want to give you ideas about really getting things done and going farther.

And to do that?  We have to ask what LinkedIn IS in the first place.

What LinkedIn Is (What Did You Expect)

I’ve heard people say LinkedIn is a resume, or a community, or Facebook for careerists, or whatever.  Metaphors are important as they give you an idea of how to approach a tool.  So we need a metaphor for what LinkedIn is.

It’s a software suite.

LinkedIn is is a series of career tools that are linked together.  It’s a software suite for your job, providing a variety of tools that work together in a assorted ways – and often sharing the same data.

Now that that metaphor in mind, let’s look at the different things the suite does and how you can put them to use.

LinkedIn Function #1: A Resume Partner

First up, LinkedIn is not a substitute for you resume.  Yes, there’s often the dream it will be, but it’s not there yet and I doubt it ever will be.  Resumes and LinkedIn have different goals:

  • Resumes are personal narratives, that can come in many formats, may be customized for various goals, and provide a chance for personal expression.
  • LinkedIn provides a single, very complete format to put a lot of career data in searchable form, online, in one spot.  It is quite literally a profile and is bounded by the styles and structure of LinkedIn’s design.

LinkedIn is best thought of as a parter to your resume and your resume process.  They can reflect each other and support each other, but they’re not replacements for each other.

Here’s what you can do:

Use LinkedIn as a Guide – LinkedIn’s profile requires you to fill out an enormous amount of questions.  These can give you ideas of what may go in your resume.  As LinkedIn adds more categories, you may get more ideas of what should or shouldn’t go in your resume.

Personal Story: Many times when people were recommending me they’d also mention skills I never thought of including on my resume.  I also never thought of listing my work in museums until LinkedIn asked me about my non-job work – and that comes up in interviews.

Use It As A Warehouse – Not everything relevant to your career is going to go on your resume.  However LinkedIN has room for everything, from languages to your complete employment history.  Take advantage of that – both to keep records, but also as you have a place to show things off that aren’t on your resume.

Personal Story: When you’ve been a career as long as I have you don’t list everything on your resume.  Between LinkedIn and my own records I can pretty much show anyone where I worked for nearly 20 years.  It also gives a far more detailed history than I could include in a regular resume.

Fill It Out.  Fill It All Out – LinkedIn Will encourage you to fill out your profile completely and that’s important because they not only have space for everything.  You never know what people will find important, but the folks at LinkedIn have given it some thought.

Personal Story: I’d never considered putting my publications on my resume until I saw entries at LinkedIn and realized even tangentially related works are important to your career.

Use LinkedIn To Build A Resume – Now again I don’t think one is the replacement for another.  But there’s actually a tool to turn your profile into a resume, ad that may be a good place to start in making your own.

Save Time In The Job Search Process – More and more job search websites let you upload your LinkedIN profile instead of just a resume.  Because the LinkedIn profiles are easier to get data from, it’s a more effective, less error-prone – and thus less time-consuming process.  Get the profile right so you can take advantage of this.

LinkedIn’s Profiles work in tandem with your resume and your career image to make both better.

LinkedIn Function #2: An Outpost on the Web

Everyone needs a place to hang their metaphorical hat on the web.  Many people get personal websites – but that’s not for everyone.  Not everyone has the time or inclination to run one – or need one.

When it comes to having a single place people can go to get the “career you,” LinkedIn has you covered.

A Custom URL: If you want, LinkedIn can provide you a custom URL that people can use to easily access your profile.  For some people just having that on your resume and business cards may be all you need – or it’s a great thing to have while you struggle with HTML.  Just edit your profile and  you can edit the URL!

A Substitute Landing Page: But maybe you don’t want to use your LinkedIn URL as your “main” page – but you also haven’t build one.  SImply you can buy a domain than redirect it to your linkedin profile.  YOu’ve just made your profile your home page  Besides you can always redirect the URL later.

A Portfolio: Portfolios matter to many people, not just visual artists.  Documents, presentations, writing samples, graphs, and more may be useful to show off your skills.  LinkedIn actually provides you various Portfolio tools you can use to fill it out – https://help.linkedin.com/app/answers/detail/a_id/34325/ft/eng

A Routing Station: Your LinkedIn profile is a place where you can link to other blogs websites, and projects.  FIll this in because that way people can easily find them and evaluate what you do.  In fact . . .

Personal Story: I put all my sites on my LinkedIn profile to show the breadth of what I do.  It might also result in some book sales if I’m lucky.

A Place To Link Back To: Make sure your other websites, projects, and portfolios point back to LinkedIn.  This forms a set of relations among your online presences so people can keep finding out more about you.

Personal Story: I actually put my LinkedIn profile in as many social media profiles as possible because it’s such a useful and popular site.

A Social Media Aggregator: You can have your blog entries and social media appear in you LinkedIn feed.  Now you’ll want to be careful with that, but as long as you’re conscious of it, then you make it easier for people visiting LinkedIn to see you and know you.

Until Next Time

So that’s my roundup of tips for now!  Tune in Next week as we explore some more.

Respectfully,

– Steven Savage
http://www.musehack.com/
http://www.informotron.com/
http://www.seventhsanctum.com/