Career Idea: Training, Certification, And Retention

(This column is posted at and Steve’s Tumblr)

In a recent discussion with some people on retaining and training workers, I noted a simple solution to getting people trained and getting them to stay.

“Why not support them in getting certifications?”

My logic is simple

  1. You need to train people.
  2. Training isn’t always fun.
  3. Certifications are seen as valuable to one’s career.
  4. Certifications often require training – and that’s probably more interesting than just some class.
  5. So a company that supports certifications gets people educated, and if those people aren’t big on training, they may like a certification better.
  6. People getting the certification feel valued (and trusted as certifications would make it easier to look for a job).
  7. People will feel confident because in case of a layoff or something they’re still more valuable. It’s insurance.

Imagine a workforce that knows it’s going to get valuable training and certifications? That they’ll have that extra information on their resume or in their job review? Even if a new job may be tempting, why leave a place that recognizes you and helps you improve?

(Besides, the longer you’re there the more loyal you may be.)

I had two companies support me in certifications, and it certainly affected my attitudes towards them – in a postiive way. Someone shelled out the money to get me certified, and both allowed me to get trained on their own time. It’s hard to turn that down, and I stuck with them both untilthe bitter end.

So consider that next time you’re trying to figure out how to get better employee retention, or get people trained, or even boost morale. Guaranteed certifications may be something to ty.

Though I’m still getting my acquaintances to try it out at least they’re listening . . . though maybe you’ll have more luck.

– Steve