Channeling Innovation

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(This column is posted at www.StevenSavage.com, Steve’s Tumblr, and Pillowfort.  Find out more at my newsletter, and all my social media at my linktr.ee)

I came across this fascinating paper that suggests innovation is the result of collective interaction (shared knowledge, exchange of ideas, etc.). Think of it this way – we’ve got all this stored knowledge, cultural interactions, kind of a shared brain, that leads to innovation. People may carry it out, but it doesn’t come from them – a bit like channeling or “being ridden” in spiritual terminology.

Having worked in everything from medical research to tech to writing, I find the paper compelling not just for its citations, but how it fits my own experiences. I’ve watched creatives – including myself – “come up” with ideas that are the results of inputs and experiences, evolving into something. I’ve seen tech changed over the years, watching interaction across time and space result in great – and stupid – things that can’t be really traced to a single “cause.” The ideas may appear in people, but it doesn’t arise from anyone, but the time itself.

I’ve often been skeptical of people who think they’re some kind of linchpin of history. I know what goes on in my own head when I get inspired, and so much “isn’t me.” I know many people get where they are due to wealth, luck, the time, and so on. I know where my own luck and privilege has benefited me.

We may be the carriers of innovation, or where it finally manifests, but we’re not its owners – nor its masters as many a person possessed by an idea knows.

With this idea in mind (ha!), I’d like to take a look at something I’ve oft complained about – the lack of innovation and anything interesting in the tech industry in, well, the last ten or fifteen years.

Consider what happens if we believe that some Great Innovators are the source or all good things. We will seek these Great Innovators, pay attention to them, and then rely on them even if they aren’t producing good ideas. Because we seek them, anyone who fits the idea in their head is someone we listen to and assume they know what they’re doing. This of course leaves room for plenty of liars and grifters – maybe most of them.

Do that long enough and you not only lack innovation, you have a kind of anti-innovation. People with fame and money are not innovating, but now have the fame, money, and regard to propagate non-innovative ideas. The non-innovators can buy technology and access and even crush places where innovation originates.

Meanwhile, we’re not working on a culture and a world that increases innovation. We’re too busy looking for the Big Heroic Idea Person as opposed to a society where innovation can be realized. Everything becomes about finding heroes – which don’t exist – and things get less innovative and interesting.

It seems awful familiar, doesn’t it?

Steven Savage

The Un-Measurable Cost of Bullshit

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(This column is posted at www.StevenSavage.com, Steve’s Tumblr, and Pillowfort.  Find out more at my newsletter, and all my social media at my linktr.ee)

As my regular readers are painfully aware, I feel a lot of the world is awash in bullshit, and the technology world triply so. We’re sold products we don’t need, that don’t do what we want, from companies who will then collapse and be sold off for parts. Meanwhile too much of the media celebrates innovations that basically burn money and forests while delivering nothing but stock prices. And if you think you know what I’m talking about, once again don’t be so sure, I have a long list of grievances.

And I wonder how much does this stuff cost us? I’m not just talking money, but time, social damage, environmental damage, and having to clean up after it all falls apart.

I think it’s hard to measure because a lot of the economic bullshit is now a loop.

Investors invest in each other and the people they know to get a return, even if a service won’t provide anything. Media breathlessly starts a hype cycle about nothing, and will do it again weeks or months later having learned little. Bookkeeping flummery keeps the real costs off of the books and out of view. Environmental impact is exported. There’s a giant cycle that occupies a lot of time and resources to keep people from asking what time and resources are being consumed.

And we do it all over again repeatedly and more rapidly.

We can’t measure costs of all this meaninglessness as it moves too fast, doesn’t have enough data, because of made-up data, and because we’ll do it all again anyway. We know there’s bullshit in the economy, but we can’t penetrate the veil of it to figure what it costs us until the bill becomes due the hard way.

It’s enough to make you wish you could yell “stop” and we’d all just stop inventing stuff for ten years so we could pick up the pieces and see how much people were lying. And yes, I thought about how long that freeze should be.

I have the unsettling feeling that an enormous amount of our economy is waste that yields little more than line go up for a tiny amount of people. But I’d like if we could pause and find out.

Pause voluntarily, that is. Judging by the way our climate is changing, we’re gonna get a pretty hard pause involuntarily.

Steven Savage

Marketing Is An Infection

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(This column is posted at www.StevenSavage.com, Steve’s Tumblr, and Pillowfort.  Find out more at my newsletter, and all my social media at my linktr.ee)

Being a creative person who hangs out with creatives, we often discuss marketing – and it’s a popular subject among us as of late. Our reactions have not been, shall we say, civil towards marketing creative work in 2024. Or probably the past decade. Or three. Or our lifetimes.

Something disturbing that has come to mind from these discussions is how marketing isn’t how we sell writing, but how we THINK of writing. If you at all try to market your work, thoughts of marketing will doubtlessly infect your work as you create it. There’s always that voice in your head that takes the books, seminars, and suggestions you’ve experienced and whispers on how to do your writing or art or whatever.

You’re not writing you’re marketing

That voice is actually a constant drumbeat in our culture and we miss how widespread it is. Personal Branding seminars, amazon marketing lessons, endless books on how to write what sells, etc. are everywhere. There’s also blatant how-to-write-for-market books like “Save The Cat” and so on. I’ve even seen it well argued that the Joseph Campbell’s contrived “momonmyth” has so intertwined in culture that it affects our media and in turn our way of promoting it.

As I’ve changed my writing to be more personal columns (like this), art (under a pen name) and small press (under a pen name, look I have many) I’ve been doing more work for myself. To not think about marketing (as much) is not only liberating, but made me see how it infected way too much of my work (and that’s a wide body of work).

It’s a subtle thing, of course. Write an extra career book to help people in the thoughts it’ll help sell my others. Way With Worlds went through many experiments, including one that made me wonder if it was easier as a promotional – when it became my flagship. I vacillated on the plots of my novels to fit various desires, patterns, etc. (honestly, probably why they weren’t quite what I wanted).

How much of my writing has been me and how much has been marketing thoughts? Marketing is an infection that we’re all suffering from.

The ads you’re sick of in your browser are just the blatant, resource-consuming, questionably-targeted, most visible manifestation of marketing Over Everything. Do so many things seem empty? Well part of that is because they’re meant to be sold not experienced. Does your own work feel like checking boxes to it sells?

Now that I’ve stepped into some more for-me creative works it’s fairly obvious how widespread the Marketing Infection is. It also makes me mourn all the things that could have been and may not be but for someone trying to write/paint by the numbers of a marketing guide.

I don’t cast aspersions on people that want to make money at creative work. In fact, trying to “figure out the system” can be its own fun challenge! But we do have to ask if it’s become too much of a driver that shapes our lives and work. We also have to ask how it shapes our choices of what we consume and do.

Because the infection is widespread.

Steven Savage