Psychology

The Cybertruck Tells Us What We Want

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(This column is posted at www.StevenSavage.com, Steve’s Tumblr, and Pillowfort.  Find out more at my newsletter, and all my social media at my linktr.ee)

Yes, I’m going to blog on Elon Musk’s Cybertruck and how it teaches us what people want. Buckle up, but avoid a crash because the doors will probably stick.

Now if you expect me to praise Elon Musk or the Cybertruck, then you’re new here. The Cybertruck is an ugly mess, a renegade PS1 asset turned into an overdesigned and overhyped dysfunctional chunk of metal. Even if Elon Musk hadn’t worked hard the last few years to ruin his reputation, the Cybertruck would be a joke (and indeed it didn’t help his image). There’s a reason it’s so hated – and ironically the reason the Cybertruck is so hated is a lesson in what people actually want.

See, the Cybertruck, for all its flaws, is the realization of a vision.

It is a bad vision. It’s got an ugly retro-futuristic design with no appeal. Its control system sounds horribly inconvenient. The design makes visibility questionable, to the point I’m nervous to drive near one.. Even the unintentional flaws like the rusting or the dangerous hood, are things that seemed to be ignored in pursuit of the vision. That vision, apparently, is being a prop from a 1980s direct-to-video film.

But it is clearly a vision made by a person, there is an idea here.

Even if people had not, soured on Musk, the Cybertruck would still be the fulfillment of a vision. This truck is designed by someone with a plan, it is an expression of a human voice and human intent. Therefore because we know there is a person behind it, the dislike becomes personal, passionate. We get why it is the way it is and we don’t like it.

To hate something truly, is to have a personal connection to that hate. There’s someone and some decision to understand and dislike.

The hatred for the Cybertruck also tells us why we like things. A vision that speaks to us, that tells us about the intent and the creator and what it means, is one we can love. Through a book, a movie, or a vehicle, we can feel the intent, the human agency behind it. The love of something is also personal, because we know there is a person there and we get it.

Why we hate the Cybertruck is why we can love things – the human factor.

This is also why we really hate everything soulless, personality-less, from AI to corporate bureaucracy. There’s no one there, no one home, no moral actor. Even in hating something, knowing there’s someone there to hate is enlivening, dare I say, human. The Cybertruck may be awful, but it’s awful in a human way.

So before you entirely write off the Cybertruck, take it as a lesson. Not in hubris or questionable design decisions (since we’ve already had that lesson), but in why we hate and love things. It is a personal statement, and humans gravitate to those.

Even if just to complain.

Steven Savage

Punching A Hole Through My Head Into Myself

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(This column is posted at www.StevenSavage.com, Steve’s Tumblr, and Pillowfort.  Find out more at my newsletter, and all my social media at my linktr.ee)

Punching A Hole Through My Head Into Myself

A few of my regular readers know I have side projects under various pen names. We creative types all know the need to be ourselves by being someone else for various financial, marketing, or personal reasons. Sometimes those other selves teach us lessons.

It may surprise some of my readers that I’ve started doing art under one of my pen names. Not book cover art which everyone knows, or my abortive attempts at learning to draw by hand. I’ve gotten into digital art and fusion, with legacies such as midcentury modern (naturally), branding, punk, surrealism, and more. Some of it might find it’s way here, of course, but now it thrives in a more private space.

As I started doing art, I noticed my themes were deep, often disturbing, often profound, and always weird. Very honestly, had you shown this stuff to me a few years ago I wouldn’t have guessed it came from me. Now it came out with the gesture of a mouse and the click of a button, thoughts on religion and humanity that had an edge you rarely see in my writing.

This art also felt right, felt proper, felt real.I was expressing something within me. Yet when I grasped for the words to say what I was expressing, it was difficult. I didn’t know how to easily describe what was coming out in my digital art experiments.

Then I realized that visual art gave me a way to express ideas and parts of myself that my writing did not. I had an entire different language to express a side of me previously left to feelings, to vague allusions, and over-or-under descriptions. What once took careful and oft failed engineering of words came out in black and white, in filters and shapes.

I had taken up experimenting with art and given part of me a new language to reach peope. I also was far more aware of sides of myself, of feelings, of opinions, now that I had a new way to express them. I knew myself better.

This is why I think it is critical for people to learn an art of any kind – writing, music, drawing, something. Learn to express, learn to create, learn to let yourself out. There are things we need to give voice to in order to both reach people and reach ourselves.

It is also important that we creatives, no matter our chosen method, keep experimenting and broadening. A writer should try art, an artist should try music, a musician writing, and so on. We are always finding out more about ourselves, and each artistic method is a new way for the real us to come out. You don’t have to be professional or even be good, but you should explore, have fun, and see what happens.

Where’s my art going to go? I have no idea and that’s not the point. I’m going to see what happens – and I’m going to get to know who is watching this happen much better. In time, we might get to know them better together.

Steven Savage

How Deep Does the B.S. Go?

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Lately I was speculating on the role of B.S. in our economy, politics, and technology. I’d spell it out (and swear more probably) but I do have some discretion!

We’ve normalized the idea that some people are honestly, lying to us. We expect that we’re being lied to be marketing forces, by the latest trends, and by politicians. It’s honestly so normalized, it seems we can’t imagine a less deception-free world.

(It also makes me realize how people can get blaise about COVID.)

In turn, we’ve also normalized that people we like are lying. Yeah, that famous tech guy is hyping stuff, but we like his product. Sure the politician we voted for is spouting demented nonsense, but they’re our politician. We go to see a movie we know we’ve been sold on in the negative sense or a restaurant whos food is just “OK” but you know, advertising and familiarity.

What’s struck me lately, is that we are probably too used to lying as well.

When I’ve seen people rallying to the defense of people, media, and so on that they like you an hear them repeat talking points. You can tell with just a bit of empathy that many people don’t really or exactly believe what they say. But to defend what they like for whatever reason,

I even found myself tempted to do it (which tells me I do do it, I just didn’t catch myself).

I’m wondering how deep the B.S. in our media-saturated, pundit-heavy, social media culture goes by now. I mean yes humans have always lied to others and themselves, but it feels pretty amplified and survival-adverse in my experience. How much of our lives, as individuals, is just lying about stuff?

I think some of it is definitely internet and media culture. Say the right things, do the right things, and you get money, attention, and might even become some kind of Influencer or Pundit. You can lie for a living if you play your cards right! Whatever B.S. problems we had in the past, you can do it faster, giving less time for experience and other people to provide restraining feedback.

In a time of chaos and climate change, this is even more disturbing. We’ve got a lot of problems to solve, or at least survive, and if we’ve all internalized outright deception to an extent, it’s going to be much harder. When everyone is busy not telling the truth, it gets harder to tell the truth, and even when a bunch of people do, too many might not out of various motivations.

I know at least I’ll be watching myself closer. But this is going to haunt me.

Steven Savage