culture

Channeling Innovation

by

(This column is posted at www.StevenSavage.com, Steve’s Tumblr, and Pillowfort.  Find out more at my newsletter, and all my social media at my linktr.ee)

I came across this fascinating paper that suggests innovation is the result of collective interaction (shared knowledge, exchange of ideas, etc.). Think of it this way – we’ve got all this stored knowledge, cultural interactions, kind of a shared brain, that leads to innovation. People may carry it out, but it doesn’t come from them – a bit like channeling or “being ridden” in spiritual terminology.

Having worked in everything from medical research to tech to writing, I find the paper compelling not just for its citations, but how it fits my own experiences. I’ve watched creatives – including myself – “come up” with ideas that are the results of inputs and experiences, evolving into something. I’ve seen tech changed over the years, watching interaction across time and space result in great – and stupid – things that can’t be really traced to a single “cause.” The ideas may appear in people, but it doesn’t arise from anyone, but the time itself.

I’ve often been skeptical of people who think they’re some kind of linchpin of history. I know what goes on in my own head when I get inspired, and so much “isn’t me.” I know many people get where they are due to wealth, luck, the time, and so on. I know where my own luck and privilege has benefited me.

We may be the carriers of innovation, or where it finally manifests, but we’re not its owners – nor its masters as many a person possessed by an idea knows.

With this idea in mind (ha!), I’d like to take a look at something I’ve oft complained about – the lack of innovation and anything interesting in the tech industry in, well, the last ten or fifteen years.

Consider what happens if we believe that some Great Innovators are the source or all good things. We will seek these Great Innovators, pay attention to them, and then rely on them even if they aren’t producing good ideas. Because we seek them, anyone who fits the idea in their head is someone we listen to and assume they know what they’re doing. This of course leaves room for plenty of liars and grifters – maybe most of them.

Do that long enough and you not only lack innovation, you have a kind of anti-innovation. People with fame and money are not innovating, but now have the fame, money, and regard to propagate non-innovative ideas. The non-innovators can buy technology and access and even crush places where innovation originates.

Meanwhile, we’re not working on a culture and a world that increases innovation. We’re too busy looking for the Big Heroic Idea Person as opposed to a society where innovation can be realized. Everything becomes about finding heroes – which don’t exist – and things get less innovative and interesting.

It seems awful familiar, doesn’t it?

Steven Savage

Marketing Is An Infection

by

(This column is posted at www.StevenSavage.com, Steve’s Tumblr, and Pillowfort.  Find out more at my newsletter, and all my social media at my linktr.ee)

Being a creative person who hangs out with creatives, we often discuss marketing – and it’s a popular subject among us as of late. Our reactions have not been, shall we say, civil towards marketing creative work in 2024. Or probably the past decade. Or three. Or our lifetimes.

Something disturbing that has come to mind from these discussions is how marketing isn’t how we sell writing, but how we THINK of writing. If you at all try to market your work, thoughts of marketing will doubtlessly infect your work as you create it. There’s always that voice in your head that takes the books, seminars, and suggestions you’ve experienced and whispers on how to do your writing or art or whatever.

You’re not writing you’re marketing

That voice is actually a constant drumbeat in our culture and we miss how widespread it is. Personal Branding seminars, amazon marketing lessons, endless books on how to write what sells, etc. are everywhere. There’s also blatant how-to-write-for-market books like “Save The Cat” and so on. I’ve even seen it well argued that the Joseph Campbell’s contrived “momonmyth” has so intertwined in culture that it affects our media and in turn our way of promoting it.

As I’ve changed my writing to be more personal columns (like this), art (under a pen name) and small press (under a pen name, look I have many) I’ve been doing more work for myself. To not think about marketing (as much) is not only liberating, but made me see how it infected way too much of my work (and that’s a wide body of work).

It’s a subtle thing, of course. Write an extra career book to help people in the thoughts it’ll help sell my others. Way With Worlds went through many experiments, including one that made me wonder if it was easier as a promotional – when it became my flagship. I vacillated on the plots of my novels to fit various desires, patterns, etc. (honestly, probably why they weren’t quite what I wanted).

How much of my writing has been me and how much has been marketing thoughts? Marketing is an infection that we’re all suffering from.

The ads you’re sick of in your browser are just the blatant, resource-consuming, questionably-targeted, most visible manifestation of marketing Over Everything. Do so many things seem empty? Well part of that is because they’re meant to be sold not experienced. Does your own work feel like checking boxes to it sells?

Now that I’ve stepped into some more for-me creative works it’s fairly obvious how widespread the Marketing Infection is. It also makes me mourn all the things that could have been and may not be but for someone trying to write/paint by the numbers of a marketing guide.

I don’t cast aspersions on people that want to make money at creative work. In fact, trying to “figure out the system” can be its own fun challenge! But we do have to ask if it’s become too much of a driver that shapes our lives and work. We also have to ask how it shapes our choices of what we consume and do.

Because the infection is widespread.

Steven Savage

Nothing Means Anything Anymore

by

(This column is posted at www.StevenSavage.com, Steve’s Tumblr, and Pillowfort.  Find out more at my newsletter, and all my social media at my linktr.ee)

There’s a peculiar dissatisfaction in First World modern life. A racing, seeking need is prowling around, so many of us are trying to get something. Whatever we churn out in technologies and media doesn’t quite seem to be enough. Whatever new social media or communities or movies that pop up, people still seem disconnected.

I get that strange, unsettled, need – and that feeling things just “aren’t like they should be.” Even when you remove toxic nostalgia and the human condition, something seems wrong. Lately, contemplating everything from music to politics, a phrase bubbled up in my mind – “Nothing Means Anything Anymore.”

So much doesn’t seem to exist for itself or because it’s just good as it is or even it’s cool or fun. I think that’s part of the dissatisfaction.

The latest new social media product is just a mixture of contrarianism, MLM, and fad so someone makes money. The latest big media sensation is part of a series being milked for money and flattened to the most marketable format. Every book cover looks alike and sells the same stories that went before it – even for indie authors.

How much of our culture is just marketing anymore? Nothing exists for itself, everything is how to get more money into a bank account, so much is “number go up.” How many times have you reviewed a film or a book for friends and caught yourself sounding like a professional reviewer or marketer? We’re so used to nothing being what it its, but being some kind of product rollout or initiative or whatever we start to sound like that.

Or maybe there’s the meaninglessness in politics and the seeking of political power. Carefully-tested bullshit is spewed making claims everyone knows are lies, but people don’t want to admit it so their side “wins.” Pundits spit out catchphrases and newspaper people are just asking questions since they don’t want to do real work. Even the conspiracy theories are recycled and the conspiracy theorists seem to be trying not to meet each other’s gaze as they know they’re full of crap.

Such multi-level meaninglessness even infects supposedly sane politics. Political discussions among friends and enemies sound like any argument held by pundits as we’re all trying to be pundits instead of themselves. Local politics can be amplified by some online influence-seeker who posts about your local town and next thing you know your city council is getting screamed at by people in other states or even countries. Number goes up, votes go up, clicks goes up, but it’s all worse somehow.

We’ve somehow managed to build a complex, high-tech First World where we know a lot of it is bullshit.

Yet when I do things like read punk mags (hey, I’m not as dull as I seem) or go to local zine fests I see meaning. There’s some meaning in these handcrafted, not-market-tested, weird, personal things. There’s satisfaction to be had out there, from weird streaming services to someone’s photocopied jokes on cactuses (really, I have it). Meaning is there to have.

I’m not proposing a solution or a diagnosis of cause right now. I’m just recognizing this right now. I do suspect some of it is that we’ve built very complex, profit-driven societies and created a lot of technologies and media we’re promoting that we may not need or want. At some point everything became so abstract nothing means anything.

But now I can ask myself what does it mean when I look at a book, a movie, etc. I can ask why I do something and what really matters to me. I can also act less like a marketer . . . at least when I’m not marketing.

Steven Savage