AI

We Stopped Caring. We Can Again.

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(This column is posted at www.StevenSavage.com, Steve’s Tumblr, and Pillowfort.  Find out more at my newsletter, and all my social media at my linktr.ee)

Am I going to talk about AI? Sort of, yes! But mostly I’m going to talk about caring and people, inspired by Dan Sinker’s blog post “The Who Cares Era” – just go read it.

We live in an era that doesn’t seem like people care. Market-tested perfectly created media is there, completely designed to interest us no matter what its content is. Extended cinematic universes calculated carefully enough enthusiasm has become drudgery. Politics are publicity stunts, religion is a lifestyle brand, nothing is what it is.

Finally we’ve got AI, and you can use AI to generate content for someone else – who might then use AI go get a summary of what you didn’t create.

So many people don’t seem to care. We’ve got all sorts of content, writing, media, but so much of it isn’t made by people who care or even consumed by those who care. AI is a pain in my backside, but its the result of where we were slowly heading.

(And as I note, I don’t consider AI new or always bad, but by now you know that, so let me keep ranting).

What I think we’re missing is that good art, or writing, or media is by someone and for someone. There’s an intimately involved creator who gives a damn and someone who wants that media. Real, meaningful creativity and communication is about people on both ends.

Every now and then people rediscover Ed Wood, a man with many flaws, erratic talents, and an unstoppable desire to make things. There is a reason he had and has fans, because he was doing something – if not well – and that connects with people. I say this as a person who has watched his films without the Rifftrax treatment.

I get zines and the sheer personal feel of them is amazing. I love getting to know people, and the personal nature of zines lets me connect with people who want connection. I have a shelf that includes strange collage art, speculations on podcasts, street photography, and more. There’s people on both ends.

On a very personal level, I had a friend who got inspired to change jobs in part due to my book Fan To Pro. That’s what I’m talking about: a person really wants to say something, another wants to listen, and in some cases a dialogue ensures.

AI in the way it’s often deployed messes it up, creating both generated content without a person and summing up data so people don’t have to connect. But that’s been an issue of mass media for awhile, with calculated marketing, mass efforts, calculated creations, and plenty of imitators. We’ve industrialized our arts too much, and AI just slots in there really well.

If you feel that dissatisfaction, that there is something missing in culture and arts and just talking to people, you get it. We’ve industrialized, and misuse of AI takes it farther.

It’s time to care, to care enough to create – and care enough to pay attention.

Steven Savage

It’s Bad It’s So Bad It’s Good

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(This column is posted at www.StevenSavage.com, Steve’s Tumblr, and Pillowfort.  Find out more at my newsletter, and all my social media at my linktr.ee)

All right, it’s time to talk AI again. This also means I have to use my usual disclaimer of “what we call AI has been around for awhile, it’s been very useful and is useful, but we’re currently in an age of hype that’s creating a lot of crap.” Anyway, there, packed that disclaimer into one sentence, go me.

I’ve seen “AI-ish stuff” for 30 years, and the hype for it is way different this time.

Watching the latest hype for “AI” (that pile of math and language that people are cramming into everything needed or not) I started listening to the hype that also seemed to be a threat. We have to build this. We have to build this before bad guys build it. We have to build a good AI before a bad AI. This may all be dangerous anyway!

Part of current AI marketing seems to be deliberately threatening. In a lot of cases it’s the threat of AI itself, which you know, may not be a selling point. I mean I don’t want a tool that might blow up in my face. Also Colossus: The Forbin Project freaked me out as a kid and that was about competing AI’s teaming up so you’re not selling me with the threat that we have to make AI to stop AI.

But this marketing-as-threat gnawed at me. It sounded familiar, in that “man, that awful smell is familiar” type way. It also wasn’t the same as what I was used to in tech hype, and again, I’ve worked in tech for most of my life. Something was different.

Then it struck me. A lot of the “hype of the dangerous-yet-we-must-use-it” aspects of AI sounded like the lowest form of marketing aimed at men.

You know the stuff. THIS energy drink is SO dangerous YET you’re a wimp if you don’t try it. Take this course to make you a super-competitive business god – if you’re not chicken, oh and your competitors are taking it anyway. Plus about every Influencer on the planet with irrelevant tats promising to make you “more of a man” with their online course. The kind of stuff that I find insulting as hell.

Male or female I’m sure you’re used to seeing these kind of “insecure dude” marketing techniques. If you’re a guy, you’re probably as insulted as I am. Also you’d like them to stop coming into your ads thanks to algorithms.

(Really, look online ads, my prostate is fine and I’m not interested your weird job commercials).

Seeing the worst of AI hype as being no different than faux-macho advertisements aimed to sell useless stuff to insecure guys really makes it sit differently. That whiff of pandering and manipulation, of playing to insecurity mixed with power fantasies, is all there. The difference between the latest AI product and untested herbal potency drugs is nill.

And that tells me our current round of AI hype is way more about hype than actual product, and is way more pandering than a lot of past hype. And after 30+ years in IT, I’ve been insulted by a lot of marketing, and this is pretty bad.

With that realization I think I can detect and diagnose hype easier. Out of that I can navigate the current waters better – because if your product marketing seems to be a mix of scaring and insulting me, no thanks.

Steven Savage

Make My Pain Original

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(This column is posted at www.StevenSavage.com, Steve’s Tumblr, and Pillowfort.  Find out more at my newsletter, and all my social media at my linktr.ee)

I’ve been contemplating Artificial Intelligence producing art once again. Many of my friends are creatives, so it’s a subject of near constant discussion and we wish it wasn’t. Honestly, there are moments I wonder how people like tech critic Ed Zitron keep their sanity.

To level set what is called “AI” these days has existed for decades, collections of math and data that allow computers to perform certain complex behaviors. It’s been in medicine, in graphics programs, and so on, we just didn’t call it “AI” until recently. What we’ve got now is a bunch of language-and-drawing aping tools that burn huge amounts of power and water and are marketed by companies that aren’t profitable or fear there’s no more “big new thing.”

With that out of the way (and it will be doubtlessly be repeated in my works), let me focus on the idea of AI being a substitute for artists and writers. To get more specific, let me note that AI isn’t going to make me feel, and one thing they can’t do right is make me feel unpleasant.

Some of art and writing involves discomfort. It is a new idea that sits in your mind, warping it around conclusions you’re afraid to make. It’s a realization of disturbing truths in your past, revealed by fictional characters acting out something unpleasantly close to your own life. This discomfort can be horrific or a pleasantly painful sense of walls shattering, but art can make you uncomfortable in a good way even if it’s bad.

To give an example, I was watching the anime Headhunted in Another World, something in the sent-to-another-world isekai genre – but with a businessman so you can guess why I watched it. One element involved a species with poor reproductive capacity who were really more crossbreeds because those were more viable. That led to all sorts of disturbing elements of family, ability, and even personality affected by genes. For a “fantasy office comedy” with romcom bits, that little revelation was thought-provoking and disturbing.

Not an original show in many ways, but the creator clearly had ideas. Imagine having siblings that are ALL half-siblings, imagine having a relative who is alien to you. As is a common trend for the unkillable Isekai genre, there are some very good ideas embedded in the tropes – hough to be fair Headhunted does a lot more with the subject than some, but I am biased.

I am not for gratuitous disgust or horror or unsettling weirdness of course. However sometimes unpleasantness is a key part of creativity. You need to feel horror or you have a strange insight or something is off in a mystery or in art. Sometimes you need to look over the edge of the canyon to realize how deep it’s going and know it is deep.

I’m not saying that AI or AI-aided work can create discomfort, and when it appears to it won’t be original. AI is simply about recycling the past ideas it’s accumulated, it has no experiences or life to draw up, nothing to create new insights. That vital need for art to unsettle will, at best, be recycled disturbing ideas from the past and at worse be unsettling because AI sort of is terrible. I’m not sure we can have the proper level of disruptive insight and experience.

It’s like horror movies, which oft seem to recycle the same ideas in huge repetitive bursts. In some ways we’re still remaking Friday the 13th (though I’d argue really that’s remaking Black Christmas). One reason I tend to avoid horror films is the endless fall into sadism, jumpscares, and the same tropes. It’s why work like Radius and The Ritual really hit me, those do it right.

In short, one of the problems of AI is that, as it repeats things and has only the past, it’s not going to have that proper razor-edge feel that requires me to feel or is a sign of an unpleasantly fascinating realization. If there’s no person there there’s no one to connect with me in ways that’ll knock me off my perch and make me think and feel.

And that is just if AI has anything that might make me think or ponder disturbing truths. How easy would it be for automated scripts and novel to sheer off anything disturbing or offensive. It mighty cosplay as something original, but tweaked algorithms and careful queries can slice away anything that may anger an audience.

So, ironically, as much as AI is a pain to deal with, I feel it’s not going to unsettle me in the right way. It’s not going to make me think, confront, ponder darkly. It’ll be the same insights and weirdness and horrors and sadness of before. There’s nothing new there.

AI hype is painful to deal with, but it doesn’t seem AI can hurt in the right way.

Steven Savage