(This column is posted at www.StevenSavage.com and Steve’s Tumblr. Find out more at my newsletter.) First of all, sorry this comes late. It’s been awhile since I and my crew did the Silicon Valley Comic Con panels on self-publishing, and i’m … Continue reading
(This column is posted at www.StevenSavage.com and Steve’s Tumblr. Find out more at my newsletter.) It’s the latest update of my Marketing Tips! As always, I keep updating these every few months. The Core Principle: The Web Of Connections To promote … Continue reading
(This column is posted at www.StevenSavage.com and Steve’s Tumblr. Find out more at my newsletter.) We write for many reasons, but almost always a writer wants someone to read their work. The reader may be themselves because it’s pure self-expression. The … Continue reading
(This column is posted at www.StevenSavage.com and Steve’s Tumblr. Find out more at my newsletter.) So as promised, every few months I’m going to update my findings on marketing for indies. Most of this is oriented towards self-published authors like myself, … Continue reading
Earlier this week I discussed how we have to accept the fact that marketing is part of our lives as geeks, careerists, and people living in the 21st century. Marketing is not an anomaly of the human condition, it is … Continue reading
Ever get tired of how we pros “have to market”? You see ads all over the internet hawking things from megacorporation products to people’s webcomics. “Personal Branding,” a term I’m fond of, seems to be on it’s way to becoming … Continue reading
Some time ago I was introduced to the article “No Girls Allowed” by Tracey Lien. It looked at why video games were considered “for boys” and the cultural and economic forces behind that attitude. The article is well worth reading, … Continue reading
Jose slams out a lot of truth and info on game marketing: http://gamemuse.net/talking-shop-art-of-the-deal/ – Steve … Continue reading
Well, OK, Chick-Fil-A is having some medieval-themed “Date Knight” event. This event encourages sons to take their mothers out to Chick-Fil-A. It appears to be something to encourage family bonding via a kind of knights-and-damsels themed event. OK, so look … Continue reading
So as I watch the fallout from the PS4, watch Kickstarters rise and fall, and eagerly await my Ouya so I can play Sela the Space Pirate since my phone is old, I’m speculating on the games industry once again. … Continue reading