Ever go to the Supermarket and see huge varieties of some simple products? Which do you buy? Inevitably, we tend to go with a simple choice. One we know; a brand we like. One of the powers of brands is … Continue reading
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott and Brian Halligan ISBN-10: 0470900520 ISBN-13: 978-0470900529 Pros: A great sense of humor. Serious analysis of the success … Continue reading
Let's face it, you've probably heard about My Little Pony: Friendship Is Magic. If not, you've been missing one of the big new phenomenon on the Internet. Whether you're aware of it or not, I like to take time to … Continue reading
The last two posts were pretty heavy ones on the nature of creativity. So I'd like to go back to the idea that spawned them all – the idea that people use media to socialize and that's why originality is … Continue reading
You're hoping to leverage the Production Revolution to get out your novel, your music, your comic, what have you. I've been covering the reasons that the new tools for media creation and distribution aren't going to turn everyone into a … Continue reading
So last column I explored just why someone would want to make a Virtual Star, that star being defined by the following traits: The creation of a completely artificial media figure whose image, behavior, story, and personality are made up. … Continue reading
(I've noticed talks about the Vocaloid Concerts echoing around the internet, and wanted to address the idea behind virtual stars in more detail. Seriously, when you see a post on it at an econoblog, you know it's time to comment.) … Continue reading
As I've noted a few times I'm pretty much only playing Dragon Quest IX game-wise. It's a great, deep, addictive, and just plain fun RPG with a lot to do, plenty of character, and some great challenges. It's also got … Continue reading