social media

Expected Enjoyment

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(This column is posted at www.StevenSavage.com, Steve’s Tumblr, and Pillowfort.  Find out more at my newsletter, and all my social media at my linktr.ee)

I was discussing popular works with Serdar, and both had experienced the pressure to enjoy something everyone else was enjoying.  I felt it had gotten worse in the last two decades and was honestly getting the hell on my nerves.  There were more choices, but it seemed more pressure to like certain things, and I’ve been trying to articulate it.

I grew up with “Must See TV” and every year had some blockbuster in the theater, but that was different.  Dallas was big, but people seemed to accept it might not be your cup of tea – and I was ten, so I didn’t care.  I loved Star Wars, but it was a bolt-of-lightning thing, and no one expected everyone to like it.  There were Big Things, but I don’t recall the sheer pressure to like them.

The ever-expanding world of cable television, foreign films, anime, and the internet brought us even more options.  In the 1990’s the idea of something being Mandatory Fun (apologies to Weird Al) was alien to me – there was something for everyone and more of it all the time.  Why have something feel mandatory?

Then came Harry Potter.  I am loathe to discuss it due to the author’s horrid transphobia, but as this is a historical rant and thus I strive for accuracy.

Harry Potter was something everyone seemed into, and I felt pressure to read it, which irritated the hell out of me.  I think the fact that it was an internet sensation made it omnipresent, people didn’t get you might not be into it because all their friends were.  It was an internet-fueled Blockbuster.

(I did eventually read it, by the way, after people had backed off.)

To this day, the internet and social media have a selective amplification effect.  Something can take off, amplified by social media algorithms and good marketing, and soon you’re sick of hearing about it. Chats, posts, memes, etc. all amplify certain things repeatedly – people doing marketing for free.  At some point, you’re missing having a political argument with your crazy relatives because they’re busy telling you about this new TV show you have to watch.

The wealth of movies, shows, and books we have doesn’t free us either – and I blame social media and marketing for that as well.  People can easily find fellow fans – and assume everyone else has similar interests.  Algorithm-driven ads target you relentlessly.  More choices somehow led to more pressure, and we’ve forgotten not everyone cares about the same things.  Now we just have more not to care about.

Finally, you have the synergy of media universes: Marvel, Star Trek, and Star Wars.  These giant unified properties (and marketing efforts) amplify each other.  Show A leads to movie B, leads to webseries C, all funneling you into a giant media matrix.  Throw in social pressure and social media amplification trying to manipulate you, and you start feeling like you’re a very poor take of They Live, only you’re not as cool as Rowdy Roddy Piper.

We’re living inside a giant marketing machine of technology and social habits.

I’m not proposing a way out, I’m here to analyze and complain.  Perhaps I’ll present some brilliant solutions in the future, but right now, I understand better, saying “no” more, expanding my horizons, and just doing what I like.

Maybe I’ll have more to say.  But now I’m just glad to have it out of my head – and into yours.  So I’d love your thoughts.

Steven Savage

My Mastodon Experience

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(This column is posted at www.StevenSavage.com, Steve’s Tumblr, and Pillowfort.  Find out more at my newsletter, and all my social media at my linktr.ee)

A lot of people are moving to Mastodon, which means many people have opinions about Mastodon.  I wished to share my own here because we’ve got to ask hard questions about our social media use and how it’s consolidated in a few hands.  Mastodon promises to be part of the solution.

First, though you probably know this, Mastodon is an open-source Twitter-like system made of multiple private servers.  Networked (federated) together by open protocols, you get the whole Twitter micro-blogging experience without central ownership.  People and servers can block various instances, which helps to (mostly) cut down on bad actors.  Other software and sites – many substitutes for Big Social Media – integrate into this “Fediverse” so it’s well worth exploring.

Me, I created a membership on the big server Mastodon.social, but plan to move to a specialty server at some point.  That’s one of the neat things – you can move memberships between servers.  I have no problem with Mastodon.social – I just want to find a community to be part of.

MY ADVICE: Just find a reliable server and open something.  Move later.

Speaking of support, most Mastodon servers are obviously private and privately funded.  Many have patreons, use Ko-fi, etc. for funding.  This is great as you (or your server owner) are independent, but it also means that you should be ponying up the money.

MY ADVICE: Join the Mastodon main patreon and fund them, and then fund the server you’re on.  Be part of the community.

Because there are many separate servers, Mastodon’s larger federated universe (fediverse) is a collection of connected communities.  This makes it more stable as there’s no centralization, but also I’ve found it cultivates communities.  Servers usually have a specific purpose to support an interest, community, industry, or geographic region.  Communities can self-regulate (or get blocked), people can find specific interests easier, and tighter bonds are created.

MY ADVICE: After you join, start following people and checking out servers to look for interests.  Be part of your community.

You have to cultivate your experience on Mastodon – which is good because there’s no algorithm trying to make you angry or get you to buy pants.  There’s no trending items being thrown in your face due to computations, and virality only happens due to people promoting stuff. Freed of the mathematics of engagements, you get out of it what you put into it.  Follow people, use lists, promote Toots, and employ (and search for hashtags) to get what you want.

MY ADVICE: Really explore the tools Mastodon has to manage your experience and employ them all.

Finally, I found you have to approach Mastodon with asking what you really want out of it*  One of the problems with Twitter was people were on Twitter as everyone else was on there.  Mastodon, with it’s many communities and people-driven connections, requires you to ask what your purpose is and find the best people, servers, and hashtags to reach it.

MY ADVICE: Ask what you really wanted Twitter for, what you want out of social media, and then approach Mastodon with purpose.  You might even find you were on Twitter “just do it” and have to do some deep analysis (and possibly therapy)

Is Mastodon worth it?  For me the answer is hell yes! Mastodon forced me to think of my goals, but then I found it was easy to find and build communities as the distractions of Twitter weren’t there.  Moderation was better than I expected because I expected none and though there are problems I’m at least seeing real discussions of real solutions people can implement.  It’s also nice to be part of something growing.

Plus freed of trending topics and the chaos of Twitter, I honestly feel more relaxed.  Like many, I think maybe I was on Twitter to be on Twitter more than I admitted.

See you on Mastodon.

Steven Savage

Distribution Follows Purpose

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(This column is posted at www.StevenSavage.com, Steve’s Tumblr, and Pillowfort.  Find out more at my newsletter, and all my social media at my linktr.ee)

As writers it’s easy to find a laundry list of advice on what you should do to reach people – have a Newsletter, have a Blog, use these formats, etc.  There’s so much common wisdom that we never ask if the common part is exceeding the wisdom part.

And no, this was not inspired by the latest Twitter drama.  It reflects on it, so I’m sorry.

I have several writing projects – and not all of them involve what you see here.  I write at work, have side projects, help people out in groups and clubs, etc.  I’m a writer, but I have many facets if you’ll indulge the metaphor – and those facets let me learn.

As of late one of my other writing projects spun up with an agonizingly slow speed, and I had to consider what forms this effort would take.  The old list mentioned above came into mind, but I stopped and asked a question that derailed me from doing “the usual.”

I asked, “How do I want to reach people with this project?” and my mind ground to a halt because we usually assume the audience is “as many people as possible.”  That book, that flyer, that business announcement, we all want it to be spread as far and wide, right?  It’s just what you do, right?

What you want to do is reach the right people and interact with them in a certain way.  You just need to know who the “right people” are and how you really want to interact with them – even if it’s to sell them a book.  The usual “do-this-as-a-writer” list is not universal.

For instance, a fellow author of mine was deep into Facebook marketing as a core way to reach people.  Sure they liked interacting with their audience, but they were so good at marketing they could reach a lot more than through a newsletter.  Their goal was to sell books first, and that worked for them.

For me socializing is a big part of writing.  Even though I have to juggle newsletters and blogs and such, I enjoy the human connection of being around writers and readers.  I’m juggling some wild ideas for my blog and newsletter where I merge some content and do regular zoom chats.  Trust me, I had some crazy ideas during covid I still might act on . . .

For one of my side projects, the goal is to build a newsletter for a group that may also involve outreach and adding new people to the project.  That’s a completely different world – a specified target audience where the goal is outreach but also building archival information.

Different goals.  Different forms of outreach.  None of them fit a checklist of “how to be a writer.”

So when you’re asking the question of all the tools you can use as  a writer, all the ways to distribute work?  Pause.  Ask yourself how you want to reach people and how you want to interact with them.  Find what fits your goals.

Also, at least now when people say “you must be on Twitter” you can just glare at them.  For multiple reasons.

Steven Savage