Technology

Going Meta Into Nothingness

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(This column is posted at www.StevenSavage.com, Steve’s Tumblr, and Pillowfort.  Find out more at my newsletter, and all my social media at my linktr.ee)

In one of my recent readings of Cory Doctorow’s valuable blog, he discussed the value of “vultures” in the economic ecosystem, and reminded us of an important idea by Douglass Rushkoff explaining the weird “abstractions” we see.. To quote Doctorow:

“Douglas Rushkoff calls this “going meta”: don’t drive a taxi, rent a medallion to a taxi driver. Don’t rent a medallion, start a ride-hailing app company. Don’t start a ride-hailing company, invest in the company. Don’t invest in the company, but options on the company’s shares. Each layer of indirection takes you further from the delivery of a useful service – and insulates you further from risk.”

Going meta is something we see everywhere, to the point we are used to it. Giant companies with packages of packages of companies. Financial jobs that are, as I heard it once put “sloshing money around and scraping up what falls out.” Hell, with Kalshi and Polymarket and the various betting markets, we’ve gone meta on reality, allowing people to bet on anything, including things that are already pretty meta.

A friend recently summed up the overwhelm of modern technology by noting how much of what we do is metadata. You can fill out a paper form and have to store it and retrieve it – but if you put it on a computer it needs a name and a location – and cloud storage involves even more metadata behind the scenes. New software that lets you “easily” track information often has “new” features that require you to enter even more data to use features. At some point paper seems easier because the metadata can take more effort than the data.

(Remember, I once interviewed at software company that did Scrum with post it notes, having given up on tools.)

The ultimate meta is AI. AI takes our data, our metadata, and approximates us. It’s a world of data centers funded by this group, run by that group, and owned by another group. The power and water consumption are abstracted away. That’s if things are even being built, which seems to be a point of confusion – but boy companies want AI in everything.

It feels like our world is more and more meta all the time. Actual, hands-on, reality has layers of layers over it and we consume the reality to power the unreality.

Everything else is pretty meta too. Ever notice how these days in 2026 that our health care decisions by the federal government seem to be driven by internet conspiracy theories not based in anything? How memes and rumors can drive actions even if they have no existence in reality? Watch the news and people are trying to talk about reality with a thick layer of marketing and political opportunism. Even the propaganda seems meta, if people even know it’s propaganda, and sometimes I’m not sure the propagandists know.

So what I wonder is how much time and energy are we wasting doing meta but you know not doing stuff? I mean here in May 2026 farmers seem to be pretty impacted by whatever the hell is up with the non-ceasefire in Iran but it’s not making the news enough. Various Influencers famous for being famous are going around being famous and Influencing, but what are they about? People are betting on various important events in the world while others short markets, making us suspicious of what’s happening why. Also software seems to get exponentially harder to use as we add more stuff because of . . . I dunno, sales or something?

I mean how much time and energy are we burning here? Well time, energy and planet. Not sure much meaningful is happening, you know.

The problem with all this “metaness” is I think we won’t notice it breaking down until a lot of other stuff does. All the meta stuff, all the abstraction, the financialization, the investment vehicles, the BS media hype, that can keep going for awhile as it has money and momentum. But there comes a day when memes don’t fill your bank account, you can’t use AI as fertilizer, and you didn’t bet on very angry people being upset about unemployment. The people who think meta miss this stuff.

It’s best we don’t.

Steven Savage

The Unaccountability Machines

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(This column is posted at www.StevenSavage.com, Steve’s Tumblr, and Pillowfort.  Find out more at my newsletter, and all my social media at my linktr.ee)

My regular readers will know that Dan Davies’ The Unaccountability Machine was a big influence on me. If you didn’t know this, well, you’ll probably keep hearing about it every now and then. Anyway, the short summary of this must-read book is that a lot of our systems (government business, etc.) go off the rails because they focus on a few metrics, insulate themselves and their leaders from impact, and become destructive.

There, I summarized an enormously complex book that sums up decades in a paragraph. Go me. Anyway, on to the subject.

I was reading a recent article in 404 media on how people are “staffing” companies with AI, or even discussing having entire companies that are just bots/agents. Yes, it won’t surprise you that people flush with cash or wild ideas imagine a world where they just automate everything and rake in cash. Yeah, you’re not surprised.

Nowhere’s many things wrong with this idea, from data center water burn to legal complications to AI being surprisingly crappy at many jobs. But I want to address something about what it’d be like to run a company with a bunch of stochastic systems doing work for you, because this sounds like the fears of The Unaccountability Machine taken to it’s logical conclusion. Or illogical conclusion.

Anyway, let’s imagine these AI companies, these automated companies, and what we know about AI. You have a lot of automated processes running things, running them with no moral agency because they’re not people. We know how sycophantic AI can be dangerous because it tells you what you need to know. All of this abstract and distant from real human experience, moreso because of the hype cycle.

What you’ve got here is, well, an Unaccountability Machine. A nearly completely automated company of AI agents spinning around one person is not going to get good, safe decisions. You may get something you can use to juice stock and sell off, but it won’t be safe.

What you have are devices that ape human awareness, using old data, telling people what they want, and when things go wrong the AI takes the blame. You have people insulated from real information, focused on limited measures, and using technology that will sound like it’s kissing up to them. All it is is amplifying what happens to various leaders anyway in our decaying government and business systems.

So, really, it’s just business as usual but faster. You can spin up bad ideas and unaccountability quicker.

Now I suspect a lot of this is just juicing stocks, posturing, and trying to ignore how AI costs are going to go up and legal issues will proliferate. So I’m more concerns what happens in the meantime and I doubt it’ll be good – and then of these “auto-companies” will need their work walked back.

Honestly, I hope most of them are scams. Maybe that’d be good.

I suspect Dan Davis is going to have to write yet another book.

Steven Savage

The Future Isn’t What You Expected

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(This column is posted at www.StevenSavage.com, Steve’s Tumblr, and Pillowfort.  Find out more at my newsletter, and all my social media at my linktr.ee)

So as of this writing the Iran War ended. Or restarted. Or is under negotiation. I have no idea what’s going on and anything I do say may be irrelevant. Anyway it’s August 11, 2026 so you can remember how wrong or right I am.

You know I’d like to discuss what an absolute humiliating mess this was for America. But plenty of people far more qualified than me are discussing it. Actually people less qualified are discussing it too. Welcome to the modern age, and because it is the modern age, let me discuss two things that surprised me which is what I DO want to talk about it.

“War never changes,” is the quote from the Fallout games. Well, guess what, it damn well changed, and that’s a good reminder that we’re usually living in the future and don’t know it.

First, let’s talk drones.

We’re well aware of how effective drone have been for the Ukraine in their battle against Russian aggression. We know Iran has deployed both missiles and drones to definite effect, and everyone I read seems concerned about the drone part. A $10,000 drone can cost you an expensive missile and do plenty of damage if said missile misses.

Now Ukraine’s work with drones, it’s innovations, has been a diplomatic and economic boon thanks to relations with Middle Eastern states. Ukraine innovated on drones because it had to, and now that’s given it power and prestige, further giving it allies against Russia (or what’s left of it).

How much change did we miss, or not take into account, or figure was a localized issue? How much drone tech is out there we haven’t payed attention to as a society? Maybe it’s just me, but I feel that a whole lot of war changed, and a lot of people haven’t adjusted their mindsets? In turn this means Iran surprised people and Ukraine has leveraged their experience to become an even more major player.

It’s multiple world-powers getting ju-jitsued. It reminds me of a recent joke about people who played games like World of Tanks missing that their games were irrelevant.

Next, let’s talk memes.

I did not expect Iran’s social media game to be this good. From memes challenging the president to mockery using Lego aesthetic, they had a good game. I didn’t expect a repressive theocratic republic to be this good at social media, not going to lie. In a Mastodon discussion, someone noted they found the dry Iranian sense of humor was known, but not to Westerners.

As I understand it the team is probably a subcontracted group that’s not even in the country. But who knows what the story is. Anyway, whoever they are they’re playing to win.

Honestly, where was America’s meme game? What little I saw was Trump ranting, some strange propagandist stuff, and that was about it. Where was the humor? The fun? The meme potential? The Iranian social media folks seemed to be having fun, which is not something I associate with the Iranian government who are, let’s be honest, a bunch of religious a-holes.

And I saw it get mentioned all over, amplified. I have to ask how much are memes part of modern warfare. I wish I knew because I expect it’s a lot more than I would have guessed.

So here we are in iran. It’s a fluid situation as I write. I don’t know what’s happening. But what I do know is I saw two changes in warfare, and we need to pay attention. I’d like a future without warfare, but until we get there, we need to understand how they work.

And apparently it’s drones and vicious mockery. Well, that’s what I missed and some others missed – what else are we missing?

Steven Savage