publishing

Alternate Steves: The Lost Empire

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(This column is posted at www.StevenSavage.com, Steve’s Tumblr, and Pillowfort.  Find out more at my newsletter, and all my social media at my linktr.ee)

I continue my series imagining different cultural, technical, and economic trends using myself as a lens. We’ve met a Steve who was in on the work-from-home craze of the early 90s, a Steve that watched Ohio’s high-speed rail boom of a similar era. Now let’s meet a very divergent Steve, in a world where big media empires crumbled – for the most part.

TRANSCRIPT FROM SAN JOSE STATE UNIVERSITY RADIO: Professor Steven Savage on “TeachMeet”

Hello everyone out there! It’s your favorite lecturer on media history and the law, and by favorite I of course mean the only one. And that’s even my entire job!

So let’s get to my big announcement, one that’ll appeal to all twelve of you that took my “Media Turning Points” two-hundred level course. Can all you dozen please tell your friends?

My friend Serdar Yegulalp – yes, the guy you see in Rolling Stone – is coming to campus to speak on his new book “The Empire Of Media.” It’s his latest novel, a noir-deco tale of an alternate history where five giant corporations control world media. There’s murder, mayhem, skulduggery, and rich people doing awful things to each other. Now as much as we enjoy a good alternate history that involves annoying people killing each other, there’s even more!

You may ask why you haven’t heard of this novel yet. Well, that’s because it got released on the East Coast by Penguin. It hasn’t made it’s way here yet because, well, we all know how that works. But it also lets me speak with him on my next book – because we wrote ours together. Plus I get to ride his coattails.

Yes, some of you heard because I can’t shut up, but my next non-fiction book (with less murder) is coming out via Omnipress. It’s “The Lost Empire of Culture” and it’s going to explore how we got here in the world of media, communications, and ownership. Not interesting you say? More rich people being horrible? Well stay tuned.

Serdar and I wrote our books together because one thing that people forget – besides you specific twelve students, thanks again – is that we nearly had a world where only a few oversized corporations owned most of the media. Yes, you may have heard it, but he asks what happens if that was real, and I explore how we dodged not so much a bullet but an atomic bomb.

Imagine Disney as a dominant economic and cultural force, instead of a cautionary tale and favorite political target of politicians before you were born. Not many people remember the Berne Convention walkout of 1993. Or perhaps you’d like to get back to skullduggery as I dissect how several media companies, while pretending to cooperate, ended up backstabbing each other.

As you’ve heard me say, we dodged a world where ownership of works was basically eternal and creativity at best optional.

Imagine a world without your regional publisher. Imagine a world where Kinko’s isn’t sued over a price-fixing scandal for books! Imagine Diamond being worse than they were! Yes, I’ll even go into the famous Paper Scandal of 2015 for anyone who cares about it – which honestly isn’t me, I just like to be complete.

Serdar will cover what could have happened in a world of megacorporations putting out cartoons. I’ll cover why Publishers and Copyhouses got so big and why lawyers got into fistfights in Sweden. Hopefully it also means our books sell on both coasts.

See you there! Look for details soon! And for everyone attending my “Zines in action class” tomorrow, please bring your homework!

This was a fun one. I didn’t want to spell out the world too much, but more explore it from someone’s point of view. What’s media like when big media powerhouses wore down and in some ways destroyed themselves? What’s it like when publishers and distributors gain much more power but are also regional?

Steven Savage

But Really, What Format?

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(This column is posted at www.StevenSavage.com, Steve’s Tumblr, and Pillowfort.  Find out more at my newsletter, and all my social media at my linktr.ee)

As a writer, I find my use of format almost automatic.  This book is only an ebook, this book ebook then print, my print always 6”x9”, and so on.  I’ve recently been experimenting with zines and magazines, which is refreshing for getting me slightly outside my comfort zone.

When I speak about writing, I can easily rattle off the usual formatting advice.  This as an ebook, this as a picture book, audiobooks can be great but are risks, etc.  There’s so much that is “the usual,” and I didn’t see it until I read Joe Biel’s People’s Guide to Publishing.

In time I’ve come to realize that a lot of us writers choose formats for any reason but actually meeting the goals we have.  There’s so much expected, so much taught rote, and so much that supposedly works I don’t think many of we writers put thought into what format works best.

For instance, for years I focused on my worldbuilding eBooks.  They were fast, easy, and I figured the books were a quick read.  It was much later when I looked at physical book sales and considered how my audience may want to reread that I considered physical copies.  I could imagine half a shelf taken up in an indie bookstore with just my stuff.  I imagined how people might gift five or six of my small books to a friend.

But I just did ebooks because, uh . . . well simple stuff is supposed to be ebooks, right?  I didn’t ask the questions we should all be asking:

What are my goals?

What does my audience want?

The formats we choose should reflect those goals – and honestly, your goals should be first.  I mean if you don’t want to physically format a 200 page color photobook I sort of get it.  But at least consider it.

When it comes to formats, we writers should ask what really meets our goals.  Yes, you could format a book on Amazon, but if you’re only going to sell local maybe just print off 100 copies at a local shop.  You could do an elaborate print book, but maybe your audience wouldn’t pay $75.00 for it – but would love a $10 ebook.  Maybe, as Biel noted (and inspired me) you just want to do a zine, or a magazine, or something else.

You also don’t have to do every format.  I’m thrilled we’re in an age where people have stopped saying everyone needs to do an audiobook.  Sure you probably want an ebook and a physical book, but maybe not – and maybe not hardcover and softcover or whatever.

This was a refreshing realization.  As I plan the next stages of my writing career now that I’m like 40 books and more in, it helps me see many more options ahead of me.  Free of “format assumption” I can see the many choices I have.

I just have to make sure I am really aware of my goals.

Steven Savage

Legacy And Transition

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(This column is posted at www.StevenSavage.com, Steve’s Tumblr, and Pillowfort.  Find out more at my newsletter, and all my social media at my linktr.ee)

By the end of 2023 I’ll have written one book shy of forty books.  That’s the kind of thing to make one think.  Add the covid crisis, a world in the midst of change and turmoil, and a few life milestones, and I’m thinking a lot.

Somewhere in those thoughts is looking at those forty-minus-one books and asking “what’s next?”

I could write more of course, and doubtlessly will.  However I feel myself gripped with a desire to cultivate and consolidate my existing writing to do the most good.  It’s like I suddenly inherited a portfolio of book rights, only I inherited it from my younger self.  So what do I do with it?

It’s a lot of responsibility that I’ve dropped in my own lap.  Here’s what’s gelling in my mind:

Some books, I think, just are out of date and should be retired.  I could just make them free, maybe updated with a message, but there’s no reason to promote them or publish physical copies.  Perhaps I’ll print out 10-20 copies and donate them to close the door.

I just hate the thought of these being gone but past is past.  The responsible thing is to not to have it worry me.

Some books deserve a second or third edition and maybe a new cover.  They’re worth it, especially with some tweaking, updating, and a new look.  Some are even worth a rewrite every five or ten years.

Some of my works address specific needs and can keep evolving.  Updating them seems both responsible and kind of fun!

Finally, I want to take most if not all of my ebook only books to print.  That’ll take effort, especially as I’m looking to explore other ways to publish and get into bookstores.  However it’ll be worth it to create a physical legacy for my work – especially the Way With Worlds minibooks.  Part of me imagines an indie bookstore with a bunch of those minibooks on a shelf waiting for writers . . .

This builds a legacy and increases the reach of my work, and arguably some of my best work.

The above is not a simple effort.  However it feels worth it (or most of it feels worth it).  Maybe the next year or two will involve a larger focus on updating my catalog instead of expanding it.

Thirty-nine books isn’t enough.  But maybe I’ll take some time to do right for most of them – and the books to come.

I look forward to people’s opinions.

Steven Savage