writing

Marketing Is An Infection

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(This column is posted at www.StevenSavage.com, Steve’s Tumblr, and Pillowfort.  Find out more at my newsletter, and all my social media at my linktr.ee)

Being a creative person who hangs out with creatives, we often discuss marketing – and it’s a popular subject among us as of late. Our reactions have not been, shall we say, civil towards marketing creative work in 2024. Or probably the past decade. Or three. Or our lifetimes.

Something disturbing that has come to mind from these discussions is how marketing isn’t how we sell writing, but how we THINK of writing. If you at all try to market your work, thoughts of marketing will doubtlessly infect your work as you create it. There’s always that voice in your head that takes the books, seminars, and suggestions you’ve experienced and whispers on how to do your writing or art or whatever.

You’re not writing you’re marketing

That voice is actually a constant drumbeat in our culture and we miss how widespread it is. Personal Branding seminars, amazon marketing lessons, endless books on how to write what sells, etc. are everywhere. There’s also blatant how-to-write-for-market books like “Save The Cat” and so on. I’ve even seen it well argued that the Joseph Campbell’s contrived “momonmyth” has so intertwined in culture that it affects our media and in turn our way of promoting it.

As I’ve changed my writing to be more personal columns (like this), art (under a pen name) and small press (under a pen name, look I have many) I’ve been doing more work for myself. To not think about marketing (as much) is not only liberating, but made me see how it infected way too much of my work (and that’s a wide body of work).

It’s a subtle thing, of course. Write an extra career book to help people in the thoughts it’ll help sell my others. Way With Worlds went through many experiments, including one that made me wonder if it was easier as a promotional – when it became my flagship. I vacillated on the plots of my novels to fit various desires, patterns, etc. (honestly, probably why they weren’t quite what I wanted).

How much of my writing has been me and how much has been marketing thoughts? Marketing is an infection that we’re all suffering from.

The ads you’re sick of in your browser are just the blatant, resource-consuming, questionably-targeted, most visible manifestation of marketing Over Everything. Do so many things seem empty? Well part of that is because they’re meant to be sold not experienced. Does your own work feel like checking boxes to it sells?

Now that I’ve stepped into some more for-me creative works it’s fairly obvious how widespread the Marketing Infection is. It also makes me mourn all the things that could have been and may not be but for someone trying to write/paint by the numbers of a marketing guide.

I don’t cast aspersions on people that want to make money at creative work. In fact, trying to “figure out the system” can be its own fun challenge! But we do have to ask if it’s become too much of a driver that shapes our lives and work. We also have to ask how it shapes our choices of what we consume and do.

Because the infection is widespread.

Steven Savage

Force And Form

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(This column is posted at www.StevenSavage.com, Steve’s Tumblr, and Pillowfort.  Find out more at my newsletter, and all my social media at my linktr.ee)

So I’ve been thinking about what to do next in my writing. I’ve had quite a few “phases” of my writing – career writer, creative writer, worldbuilding writer, etc. I feel like I should have a what’s next.

I want to write because writing is what I do. I like to write, I have the urge to write. So I know I’m going to write – this column is an example of how I can’t really stop.

However to be really fulfilling – unless you’re just playing – it seems the urge needs a form. Something to put it into, channel it into. At least for me, I can play, but I really come to life creatively with a project.

(Again play can be a project, but I think that’s got a limited lifespan before I want to do).

So as an example, here’s where I am.

Right now, I look to the work I’ve done before, what I do now under assorted pen names, and I think what I want is connection. I want to interact more with people, have dialogues, and have my creativity connect me with people.

I also have been reading and listening to columns and podcasts (often from the same people) and really enjoying the idea of “one or two people give a deep dive” on an issue. They’re personal, and the creators often invite input and commentary. There’s something about a “unique voice” that is appealing, evne when you disagree with the voice.

So I’m thinking of expanding on my columns here. Maybe take it to two a month, make them longer, more in depth, and send them out as newsletters as well. Maybe just do what I do with more discipline and focus. This way I can go into deeper exposition on creativity, technology, and culture in ways that invite people to connect with me.

I might even put some together in a book (this time for real, yes I have about a book and half I could and should use).

Will this work? No idea! I’ve got to play around with it a bit. But I’ve got the drive, I’ve got an idea, so if nothing else I have something to try out. If it fails at least it’s a specific situation I can learn from.

And I can always go back to play to see what emerges and takes.

Steven Savage

Writer, Writer, or Writer

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(This column is posted at www.StevenSavage.com, Steve’s Tumblr, and Pillowfort.  Find out more at my newsletter, and all my social media at my linktr.ee)

Serdar and I often discuss what people really want when they write. Many times we encounter people who want to be writers in the I-make-a-living at it, and/or the It’s-my-life-sense. This “writer lifestyle” is a very abstract, boiling down to “some author is famous for some series and makes a living at it.”

Such a vision doesn’t really say much. Writers have to ask what they really want and honestly, and in my experience it’s often not what they think.

A few examples – perhaps ones that will help you.

Want to make writing doing fiction? Well, you might be able to get a hit series you enjoy writing. Or you’re going to have to write your backside off, doing whatever works, targeting your marketing, and still possibly doing it wrong. If you want to write fiction, get ready to rely on luck or demographics – and probably both.

Want to just write for a living? That’s very possible. I know people who do it, but you have to think broadly. Tech writing, training manuals, marketing content, all of that is writing. You’ll need to find what works for you, and then probably still play broad. Also be ready to write some stuff that’s not world-changing or impressive, because someone has to make that powerpoint.

(Seriously, the world needs people that can just communicate, trust me, I’m not joking about the Powerpoints).

Maybe you want to make money. No offense, writing may not be the way to do it, or maybe it’s just part of your work. That’s my case, where writing is a hobby and an edge as a Project Manager, but not exactly the core thing I do. But I make more than a tech writer, and I get to talk very seriously about timelines, but maybe that’s just me who finds that cool.

Maybe you really like the connection of writing, perhaps you like having fans and readers or a writing community. Then write whatever you want as a hobby, do zines, run a writer’s group, do a newsletter on whatever, and so on. If you want community, then focus on community first – yeah a newsletter for historic preservation may not sound cool, but may be satisfying.

Maybe you like helping writers. Your future might be teacher, editor, publisher, etc. Maybe other people’s writing is what really matters, and your own is a hobby or a side thing. Sometimes it’s fun to help things happen for others. It can even pay better.

There’s no real one kind of writer to be, there are many. But you have to ask why writing matters to you and what you want out of it – and all the things associated with it.

Even me, I am asking what my next writing goals are. I enjoy writing, I’m not exactly looking to make it as a career, but I’ve also had multiple indie author stages. It’s good to ask questions about what you want.

And like me, even when you get it, keep asking.

Steven Savage