(This column is posted at www.StevenSavage.com, Steve’s Tumblr, and Pillowfort. Find out more at my newsletter, and all my social media at my linktr.ee)
Am I going to talk about AI? Sort of, yes! But mostly I’m going to talk about caring and people, inspired by Dan Sinker’s blog post “The Who Cares Era” – just go read it.
We live in an era that doesn’t seem like people care. Market-tested perfectly created media is there, completely designed to interest us no matter what its content is. Extended cinematic universes calculated carefully enough enthusiasm has become drudgery. Politics are publicity stunts, religion is a lifestyle brand, nothing is what it is.
Finally we’ve got AI, and you can use AI to generate content for someone else – who might then use AI go get a summary of what you didn’t create.
So many people don’t seem to care. We’ve got all sorts of content, writing, media, but so much of it isn’t made by people who care or even consumed by those who care. AI is a pain in my backside, but its the result of where we were slowly heading.
(And as I note, I don’t consider AI new or always bad, but by now you know that, so let me keep ranting).
What I think we’re missing is that good art, or writing, or media is by someone and for someone. There’s an intimately involved creator who gives a damn and someone who wants that media. Real, meaningful creativity and communication is about people on both ends.
Every now and then people rediscover Ed Wood, a man with many flaws, erratic talents, and an unstoppable desire to make things. There is a reason he had and has fans, because he was doing something – if not well – and that connects with people. I say this as a person who has watched his films without the Rifftrax treatment.
I get zines and the sheer personal feel of them is amazing. I love getting to know people, and the personal nature of zines lets me connect with people who want connection. I have a shelf that includes strange collage art, speculations on podcasts, street photography, and more. There’s people on both ends.
On a very personal level, I had a friend who got inspired to change jobs in part due to my book Fan To Pro. That’s what I’m talking about: a person really wants to say something, another wants to listen, and in some cases a dialogue ensures.
AI in the way it’s often deployed messes it up, creating both generated content without a person and summing up data so people don’t have to connect. But that’s been an issue of mass media for awhile, with calculated marketing, mass efforts, calculated creations, and plenty of imitators. We’ve industrialized our arts too much, and AI just slots in there really well.
If you feel that dissatisfaction, that there is something missing in culture and arts and just talking to people, you get it. We’ve industrialized, and misuse of AI takes it farther.
It’s time to care, to care enough to create – and care enough to pay attention.
Steven Savage