Holograms, Personalities, And New Awareness?

So the Tupac Hologram is getting plenty of attention as well as some menage. This is causing people to notice Hatsune Miku, Japan’s Holo-pop princess who’s being doing this so long she’s old by hologram standards. Also, she does not feel Obi-Wan Kenobi IS her only hope.

Some time ago I wrote a series of columns on the viability of virtual stars. I stand by this fact and the article above notes the phenomena and some advantages.

Most telling is the comment in the above Daily Beast article about virtual stars that they don’t age, get old, have scandals, etc. They’re pure entertainment mixed with a strange kind of purity overall. Hatsune Miku will not die, or OD, or get into a scandal, or even age. There’s something people will doubtlessly find refreshing.

The use of Tupac in a hologram, a man who died an unpleasant death, further reinforces that divide. Though I’m sure his many fans were thrilled to see him “resurrected”, this technical incarnation also reinforces the gap between real stars and entirely virtual ones. Also, I think some people may find the “resurrection” a bit creepy.

However, Tupac’s holographic return is bringing new attention to Virtual Stars, and I’d like to add some additional analysis.

  • This is getting increased attention for Japanese virtual stars, so I’d pay attention and see if increases interest further.
  • In addition, the resurrection of such a popular singer may increase interest in other “holoncarnations” of stars or the creation of “native” holo-singers.
  • The technology certainly remains viable to create virtual stars, and social media’s increasing relevance means its easier to create fast viral marketing and recognition. Attempts to make new stars can take off quickly (as witnessed by the Tupac hologram).
  • The fact they can be created quickly could appeal in this world of ever-increasing short-term thinking and desire for quick results.

Tupac is back? He may well be just the start.

Steven Savage