I strongly applaud this. Coding is literacy of a technical age, and everyone should know something about it. Addressing demographic issues in distributions of knowledge is part of having a functional society and civilization.
A few things you can do:
- Host an event.
- Be a mentor
- Invite these people to your con or club.
- Promote this!
Steven Savage is a Geek 2.0 writer, speaker, blogger, and job coach. He blogs on careers at http://www.musehack.com/, publishes books on career and culture at http://www.informotron.com/, and does a site of creative tools at http://www.seventhsanctum.com/. He can be reached at https://www.stevensavage.com/.