Does Google’s Advertising Model Work?

Quartz asks the question, and the rough answer seems to be “for some people but definitely not everyone” according to a recent analysis.

We all known online advertising is an imperfect business model.  So what’s next for people that use it?

– Steven Savage

Steven Savage is a Geek 2.0 writer, speaker, blogger, and job coach.  He blogs on careers at, publishes books on career and culture at, and does a site of creative tools at He can be reached at