So as noted, if you want to Boost The Signal on good works (as opposed to complaining about the bad), you need to take an Ambassador mindset. You have to choose to represent good works or a good work in a human, connecting, conscious way – as opposed to evangelizing or being annoying.
But, what do you do as this newly self-designated ambassador? I’m glad you asked because I’m happy to order people around. Here’s the basics.
Leave A Review. Seriously, we’re often bad at this. Leave a review on a website about the work in question so people can see it. It takes a few minutes and its worth it. I know I could do this more myself.
Leave A Review II. There are sites like Goodreads or Yelp or LinkedIn that let you review, comment, or recommend books, things, and people. Leave a review there. That artist you met who did some work for you could use a LinkedIn reference, that great indie bookstore needs a Yelp review. Also keep in mind there are multiple review sources.
Tell People. Don’t be annoying (remember: Ambassador) but take a moment to tell people about the work when appropriate. You might be worried about overdoing it, so use your common sense. An example for me is that when a co-worker decried bad science fiction, I told him about Flight of the Vajra (and now that you’re reading this, I told you).
Tell People 2. Just found a great anime, bookstore, comic, etc.? Take time to tell people on social media. Again, don’t spam, but go out of the way to mention it and tag things properly. You never know how far a message can spread.
Gift Time. If something is good, and you want to share it, share it with others. That great manga series is a perfect birthday present. That fantastic movie in the Criterion collection is something you can toss to a friend who wants something to read.
(also notice I just plugged the Criterion collection)
Donate. Donate some of the media you want to promote if possible. Give it to libraries, schools, bookshops, use as prizes, etc. Some people promote themselves this way; you can promote others as well – again, just don’t overdo it.
Tell the Author. Liked a book or series? Tell the author. Write them. Let them know you care. They probably need the feedback and would like the boost, especially if they’re a bit obscure. Always offer to help give them a nudge or a boost.
These are basic things you can do now that you decided to be an Ambassador. But there’s more you can do if you really want take it far, and I’ll cover that next . . .
Steven Savage is a Geek 2.0 writer, speaker, blogger, and job coach. He blogs on careers at http://www.musehack.com/, publishes books on career and culture at http://www.informotron.com/, and does a site of creative tools at http://www.seventhsanctum.com/. He can be reached at https://www.stevensavage.com/.