Part of a career is figuring out what you can deliver, what people want/need, and then, well, delivering it.
In an age of changing technology, changing media and changing everything, it's hard to KNOW what people want. As of the last five years or so I think technology's impact has been especially prominent in changing markets, job, and product – but I don't think what people want has exactly changed. It's actually more obvious – it's just not always want we expect.
So, what is it people are looking for in their products/services/etc.? Especially things we professional geeks like to work on and deliver?