The Power Of Indespensible

Quick; I want you to imagine the makers of smart phone or console that refused to have Netflix on it. Wait, or maybe they decide they don't want any Facebook technology on it. Or maybe, just maybe they don't want anything to do with that whole "Twitter thing."

Can you see it? Nope, neither can I. And why can't I see it? Because Netflix, Facebook, Twitter, Google, and other companies have made themselves more or less indispensable to large customer bases. They're not going anywhere, they've learned from the mistakes of their predecessors (such as Facebook learned from MySpace and Netflix learn from,well, everybody), understand that they can make up the infrastructure of people's lives.

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Too Big To Fail: The Geeky Version

 companies seem to be veering into their own version of "too big to fail."

That's not to say these companies are economically mismanaged messes, the result of pathetic regulation, or their collapse will destroy the world economy.  In fact, all are more reliable, if not far more reliable than many of these botched institutions.  They're too big to fail in that they're so widespread, and have so much potential (realized and unrealized), that they're not going away – and I suspect they rely on this.

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