Dodd Isn’t Popular

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Looks like Chris Dodd is having a few issues. He gets called out by the founder of Wikipedia, and the petition at Whitehouse.org to investigate him for corruption.

Takeaways:

  • People know who to blame for SOPA/PIPA.
  • It's still in people's consciousness.
  • Ignoring this will likely make it worse – so if the petition leads to nothing, expect more.
  • Dodd calling out Wikipedia was very stupid.

So, we know SOPA isn't dead yet. But neither is awareness of it.

– Steven Savage

Steve’s News Roundup 1-23-2011

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Man have we got a lot of news. So I'm going to pull a Scott and do a roundup.

Netflix Replaces Marketing Chief which is understandable considering. TAKEAWAY: I'm still concerned about Netflix, yet still positive, though this is a merely "understandable" move.

There's a move to toughen EU privacy rules so data breaches have to be reported within 24 hours. Its a bit fuzzy, but I see it as a good move. TAKEAWAY: If this passes, expect similar policies to come up in other countries – and for it to get bogged down with insane riders in the US.

A great, serious look at piracy on the internet, and a stark example of how creating new legitimate distribution methods pays off. A good read.

RIM's CEO doesn't see the need for a drastic change. TAKEAWAY: RIM is still in massive trouble.

Nimble plans to go after Salesforce with an integrated social contact tool. TAKEAWAY: Send 'em a resume.

Barnes and Noble is ambitious enough about the book they see it as a family device. TAKEAWAY: That's a pretty smart move – and gives them a focus.

The holiday saw a surge of tablet and eBook overship TAKEAWAY: Duh.

– Steven Savage

Book Review: Marketing Lessons from the Grateful Dead

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Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

by David Meerman Scott and Brian Halligan

ISBN-10: 0470900520

ISBN-13: 978-0470900529

Pros:

  • A great sense of humor.
  • Serious analysis of the success of the grateful dead.
  • "Bite-sized" lessons with examples and analysis.

Cons:

  • You may not get into it if you're not at least passingly familiar with The Dead.

Summary: A smart and deep book on how the Grateful Dead did everything right in marketing.  Great for progeeks because it is a geek phenomena analyzed in-depth.

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