Tween Girls Double Gaming Time?

Who’s doubled their game playing time per month this year? Tween girls, according to a study.

This intrigues me as this is a market NOT typically associated with gaming, and oft associated with shovelware and secondary works. There are some standouts for tweens, as noted in the article, so I’m wondering if this will affect development for the demographic.

In fact, if it does, who knows what surprises may come up. “My Little Pony” was intended for a younger female core audience, and we know what happened. ¬†Wizardry 101 was intended for a younger audience and it was a hit in an older demographic. ¬†Those working to appeal to this growing demographic may find a lot of surprises.

Steven Savage