Brands and Choice

Ever go to the Supermarket and see huge varieties of some simple products?  Which do you buy?

Inevitably, we tend to go with a simple choice.  One we know; a brand we like.

One of the powers of brands is that with many choices, they narrow them for us quickly.

Brands help us make a choice – even if the choice is no.  A good branding expert accepts that, because the “yes” is so powerful.

– Steven Savage

Steven Savage is a Geek 2.0 writer, speaker, blogger, and job coach.  He blogs on careers at, nerd and geek culture at, and does a site of creative tools at He can be reached at