Adjusted for inflation? Worst Dreamworks opening ever.
I think there’s several factors here:
- The general movie meltdown occurring.
- It’s a new property that . . . is about snails.
- It’s also competing against animated sequels to well-loved properties – Despicable Me 2 and Monsters University. I can also say that DM2 is excellent and deserves it’s praise.
- I can’t say the marketing campaign seemed effective (after seeing Pacific Rim‘s dismal campaign I wonder if this another Hollywood Problem).
But another sounds-sure/sounds-big property doing so hot. I feel kind of bad for Ryan Reynolds, who just cannot catch a break here.