“Turbo” Isn’t Doing So Hot. Insert Your Own “Slow” Joke Here.

Adjusted for inflation?  Worst Dreamworks opening ever.

I think there’s several factors here:

  1. The general movie meltdown occurring.
  2. It’s a new property that  . . . is about snails.  
  3. It’s also competing against animated sequels to well-loved properties – Despicable Me 2 and Monsters University.  I can also say that DM2 is excellent and deserves it’s praise.
  4. I can’t say the marketing campaign seemed effective (after seeing Pacific Rim‘s dismal campaign I wonder if this another Hollywood Problem).

But another sounds-sure/sounds-big property doing so hot.  I feel kind of bad for Ryan Reynolds, who just cannot catch a break here.

– Steven