I won’t lie – I think “Yo” sounds incredibly stupid. I don’t get it beyond a flash-in-the-pan. But Business Insider does what has to be done and examines it.
It started as a joke, got rejected initially, and everyone thought it was dumb, yet it was timely.
It makes me think really Yo is kind of an exception to the rules. A one-off. My concern is how many people won’t get that . . . and we’ll be flooded with dumb apps trying to jump on it.
Steven Savage is a Geek 2.0 writer, speaker, blogger, and job coach. He blogs on careers at http://www.musehack.com/, publishes books on career and culture at http://www.informotron.com/, and does a site of creative tools at http://www.seventhsanctum.com/. He can be reached at https://www.stevensavage.com/.