The Story Of Yo

Business Insider investigates the app “Yo” and what it means.

I won’t lie – I think “Yo” sounds incredibly stupid.  I don’t get it beyond a flash-in-the-pan.  But Business Insider does what has to be done and examines it.

It started as a joke, got rejected initially, and everyone thought it was dumb, yet it was timely.

It makes me think really Yo is kind of an exception to the rules.  A one-off.  My concern is how many people won’t get that . . . and we’ll be flooded with dumb apps trying to jump on it.

– Steven Savage

Steven Savage is a Geek 2.0 writer, speaker, blogger, and job coach.  He blogs on careers at, publishes books on career and culture at, and does a site of creative tools at He can be reached at