The Story Of Yo

Business Insider investigates the app “Yo” and what it means.

I won’t lie – I think “Yo” sounds incredibly stupid.  I don’t get it beyond a flash-in-the-pan.  But Business Insider does what has to be done and examines it.

It started as a joke, got rejected initially, and everyone thought it was dumb, yet it was timely.

It makes me think really Yo is kind of an exception to the rules.  A one-off.  My concern is how many people won’t get that . . . and we’ll be flooded with dumb apps trying to jump on it.

– Steven Savage

Steven Savage is a Geek 2.0 writer, speaker, blogger, and job coach.  He blogs on careers at, publishes books on career and culture at, and does a site of creative tools at He can be reached at

Is There An App For You?

You want to stay in touch with someone?  You can use Facebook.  Or Twitter.  Or email.  Or Plaxo.  Or LinkedIn.  Or . . . well you get the idea.

Sure there's applications like Flipboard and RSS feeds to try and tie things together.  There's plenty of ways to try and arrange your time to keep up on social media.  But it seems keeping track of people is awful complicated in this age of technology to make things simpler.

Now for people who want to be known, or who have a lot to say in various media, or who have people who follow them intimately (from friends do just family), this is even more complicated.  Some people, for a million or just ten people want to keep in touch.

So I've wondered, in an age where there's many ways to turn simple feeds and data into Apps for Smartphones, iPads etc., are some people going to basically create "Me Apps"? 

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