The Result Isn’t The Thing

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In a recent discussion with Serdar – which seems to drive no small amount of my posts apparently – we were discussing writing and results. Both of us being writers, we’ve both put out a lot of, well, product in the form of books, blog posts, zines, and so on. We’ve also encountered many people who somehow can’t get product out, endlessly not finishing things.

(Also I hate calling my writing product. I also hate calling it content. But I digress, possibly enough to have a followup blog post.)

My terminology hangups assigned,I kept thinking about how people wanted to finish product (ugh) but never got to it. Never got a book done, couldn’t get a blog post out, and so on. They would talk about finishing but never get it done. Yet product was on their mind.

This got me thinking about how the focus on product is a problem, because product isn’t writing. Product is the result of writing. It’s the result of a process.

To write you have to write. Put pen to paper, finger to keyboard, and do it.

Except you also have to plot. You have to write things down, make plans, possibly throw them all away. You have to come up with what to say be it a mystery or the narrative you tell in a business advice book on textiles.

(Trust me, any good nonfiction book has narratives, it’s how humans think).

But to get to all that plotting you also need ideas. Brainstorming. Thinking things up. Trying things out. Breaking down in frustration and eating pastries when they don’t work (apple fritter is my preference here).

Then once you do all of the above and get something written you have to get beta readers, edit, run it through legal. If you’re self-published there’s formatting, covers, setting up, marketing.

Then, only then, do you have a product (again, ugh), because of a process. The actual book, the actual blog post, or wherever, is a small part of writing and publishing. Also by the time you’re done you’re probably on to something else, possibly to avoid thinking about the book you just put out.

But the product is just what a process produces, and unless you’re into the process you won’t get out the product. Endless speculation on the final product keeps you from getting it done. I say this having written any number of things, some stunningly mediocre, but at least they were done and real. And yes, I moved on because I love the process of writing.

I think the endless enchantment of the end result deceives us. We feel it can’t be reached, we feel it must be a certain thing, or we can see it but not get there. But it misses that you just keep going keep trying, keep putting one metaphorical foot in front of the other, and write. Yes it may not be what you expected – it probably never is – but it’s done and out.

I also think this is why the fascination with AI is so powerful for some people. They imagine product dropped in their lap or made for them, ready for a bit of editing and then delivery. But the thing is that’s not the process, the real lives experience, the building of skill, the you saying something. It’s not about being a writer.

And if you want to be a writer, you embrace the process (sometimes gingerly) and write until you’re done. Or done enough. Or just disgusted so you toss it out into the world. But it’s done.

Steven Savage