Advice

Steve’s Writing Advice 8/7/2018

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(This column is posted at www.StevenSavage.com and Steve’s Tumblr.  Find out more at my newsletter.)

I’ve been giving a lot of advice lately on writing, as well as processing some of my most recent experiences. So what I decided to do is write down my basic advice on what to do. I’m keeping it positive, and I hope to update it over time.

What To Write

  • Obviously you should write what you like, but you may want to target to a market.
  • There is almost inevitably a market for something you’ll want to write, but the question is how many sales you want to make (and if you cary).
  • There are inevitably other authors to learn from and study.

How To Write

  • It’s likely if you want to write you already know how. It’s just a matter of getting it into professional shape – or acceptable shape.
  • There are a lot of books on writing efficiently and effectively. Chris Fox’s books are very well regarded.
  • When possible join a writer’s group, meetup, or team to help you out.
  • There’s nothing like practicing, so keep writing!

Editing

  • Have an editor. Period. Pay them or reimburse them somehow.
  • Having beta and pre-readers helps, but an editor is hard to replace (though you may find one with betas and pre-readers)

Book Covers

  • A book cover is a great sales tool, and makes a real difference in if people buy it.
  • Different genres and audiences have different cover expectations.
  • There are various sites and tools that will help you make covers.
  • You can also get premade covers from several sources like www.goonwrite.com.
  • For major, important works you want a professional-level cover.
  • You can learn to do your own covers, but it will take effort if you don’t have much graphic experience. There are online tutorials.

Book Covers – Doing it yourself

  • You can do book covers yourself, as noted, but it takes time and effort to learn.
  • You can get good paid stock art and photos at www.canstockphoto.com and www.shutterstock.com
  • For practice (or to save money) you can get free stock art and photos at www.pixabay.com and www.unsplash.com
  • The Non-designer’s Design Book by Robin Williams is indespensible to learning good design skills. There’s other advice online.

Formats

  • Unless you have a reason (or format) not to, a book should be in ebook format no matter what others you choose.
  • Physical books may or may not interest your audience. It’ll be up to you to decide that.
  • eBooks will usually outsell physical books, but physical books are also great for gifts and holidays.

Formats – eBook

  • eBooks can be formatted by publishing sites (like www.Draft2Digital.com) or on your own.
  • The best tool to format eBooks is www.jutoh.com – it’s powerful enough to write a small book in it.
  • Your formatting will usually be mobipocket (Kindle) or ePub.

Formats – Physical books

  • Physical book formatting is more complicated than eBooks, because you have to worry about page breaks, page facing, and more.
  • Covers will also require careful formatting because of sizing and colors (hint, save in CMYK).
  • You’ll probably have to run a few copies of physical books to ensure they’re set up right.

Formats – Audiobooks

  • Audiobooks are a forgotten format – and if you can get your book into audio format, then you have an edge over others.

Publishing

  • There’s many places to publish, however you want to make sure whatever service you use you end up on www.amazon.com – for obvious reasons.
  • To easily publish on multiple sources, www.Draft2Digital.com is a mainstay.
  • Many services like the above do physical books, and www.Lulu.com

Pricing

  • Pricing affects sales, and cheaper is not always better. People will be concerned that a cheap book isn’t worth it.
  • Most smaller eBooks are best priced at $2.99.
  • Larger books seem to center around $4.99, but some go higher.
  • Physical book pricing is inevitably much higher than eBooks, and often you make more on each physical books.

Promotion – General

  • Good promotion ties into each other. Your books mention your website, your website points to your newsletter, your newsletter mentions new books, new books go on sale, etc.
  • You’ll want to read up on promotion. Though a lot of promotion advice is repetitive, that’s because a lot of it is always new to someone.

Promoting – Website

  • You will want an author’s website, period. You want your own domain, and can set up a website in wordpress.
  • If you’re on Amazon and/or Draft 2 Digital there are author pages there as well. Set them up and link your website back to them and vice versa.
  • Mention your website in all of your books.

Promoting – Social Media

  • Writers should have a Twitter, Facebook presence, and blog to establish a presence. At the very least a blog and twitter is needed.
  • You may only have so much time, so make your best call.
  • Hootsuite is a great way to manage social media.
  • Mention your social media in all of your books.

Promotion – Newsletters

  • Have a newsletter. Www.mailchimp.com is a perfect place to start.
  • Send out your newsletter at least monthly if not more (but I’d avoid more than one a week). Mention books, give samples, etc.
  • If you want to get more people on your newsletter use www.InstaFreebie.com for giveaways or giving out samples.

Marketing – General

  • Marketing is an inevitable part of book writing. You can’t avoid it – but you can outsource it.

Marketing – Amazon

  • If you’re publishing things at Amazon, use Amazon Marketing Services (AMS). It’s pretty much point and pay and (hopefully) sell.
  • If you’re amazon exclusive, you can do book sales and promotions.

Marketing – Reviews

– Steve

The Brainstorm Book: Finishing Up And Following Up

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(This column is posted at www.StevenSavage.com and Steve’s Tumblr.  Find out more at my newsletter.)

We’re talking how to solve your creative challenges with a Brainstorm book!  Last time I discussed how to record your ideas and track them.

Of course I assume you’re actually getting things done during this time by whatever method of productivity you choose. So let’s talk what to do to follow up once you get things done.

Signoff

Make sure you have a way to look at one of your projects and say “yeah, that’s done at least for now.” This way you can confidently say you’ve completed what you set out to do. This could be something as solid as a published book, or as ephemeral as a website update you know you’ll change tomorrow. Learn how to say “this is done.”

Defining “Done” means you can complete work. You can evaluate. You can deliver a product. You can relax. “Done” is vitally important to define – so do it as early as possible, including as early as possible when you’re maintaining your lists of all these ideas.

When you do decide something is “Done” have your Brainstorm Book handy – that “Done” will probably inspire other ideas.

Plus you get the peace of mind of something being over.

Retrospectives

It’s important to have a regular Retrospective – a review of how things have gone. I recommend two times to do them – in fact, I recommend both:

  1. First, do a retrospective after any big project completes.
  2. Second, do one after a period of work. For instance if you plan things out by month, then review every month.

On a Retrospective review the following:

  1. What went well?
  2. What did you have problems with?
  3. What work took more effort to do than expected and what work did you miss?

After this review, you should actually ask what concrete actions will you take in the future to make things run better. This could be doing things you did right more, it could be fixing things, it could be staying aware of issues.

Retrospectives help you understand how you brought ideas to life, and how work went from a scrawl in a Brainstorm Book to being real. They spawn new ideas and help you understand your creative process.

Plus each time, you get better.

Success List

Finally, keep an success list. Every month list out what you achieved that month to move your plans forward. That should include:

  • Any major achievements and successes in your plans.
  • Making distinct progress in one of your projects.
  • The completion of a project.
  • Anything you’re particularly proud of.

Reviewing your successess helps you see the results of your actions, appreciate them – and provides you reminders that you can get these things done. It builds habit of self-reinforcement.

All those ideas in your Brainstorm Book? This is when you see that you can make your dreams real.

You’re Not Done Until After You’re Done

Always remember that your brilliant ideas aren’t done when they finish. You want to take time to figure out how to end them, how to review them, and how to learn. That helps tie together all you did and all you learn and all you do at the end.

It’s important to have these kind of closing rituals to know you’ve ended things correctly. And of course, you’ll come up with new things to do or tweak my ideas – good.

Keep learning because even though things are done, creativity doesn’t end . . .

– Steve

The Brainstorm Book: Active Management

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(This column is posted at www.StevenSavage.com and Steve’s Tumblr.  Find out more at my newsletter.)

We’re talking how to solve your creative challenges with a Brainstorm book!  Last time I discussed how to review it – so new we talk getting active and using all those notes.

You’ve got a Brainstorm Book, you put ideas in it, then sorted them into various groups. You have your Archives, Incubator, Backlog, and Current Backlog. So, now what?

First, with the Current Backlog is self-explanatory – you’re doing that now. That’s your “getting things done in the near future” thing – and if you don’t have a system to do that, I have a free book for you.

But let’s talk the rest of the lists.

Using The Archives

The Archives are where you put ideas you like, but aren’t sure if you want to do. Of course, what do you do with them since they kinda sit there.

As you add to them in each Review, consider the following:

  • Are any of your files, documents, piles of ideas getting too large? Then take the time to purge them and cut out things you no longer care anymore.
  • Does anything look like it’s worthy of promoting to the Incubator? If so, go ahead (it’s not like you can’t remove it later).
  • Do you care anymore about a given set of ideas or interests? If not, find a place to just store old files in case, or outright delete them.

The rule I use with Archives is “is there any value in keeping this?” When there’s not, get rid of it somehow.

After awhile, you may find these things getting overlarge and need to do a review. Do this every six months, and set a timebox to an hour.

Using The Incubator

The Incubator is your “want-to-do-but-not-sure-when” box. It’s things you haven’t yet put on your schedule but are sure you’ll probably want to do.

Review the Incubator once a month for an hour – if you want, you can do it as part of one of your regular Brainstorm book reviews. While reviewing it do the following:

  • Reorder it. As you insert new items into it, or just go over it, see if you want to change any priorities.
  • Remove items. If something seems relevant to you, then delete it – I wouldn’t even put it in the Archives. If it was important enough to put here but you lost interest, you probably won’t care again.
  • Move an item to the Backlog. If an item is something you’re sure you want to do, move it into your Backlog – and put it in the proper order.
  • Move an item to your Current Backlog. If something seems ragingly important, you may want to have it on your short-term to-do list. I don’t recommend this unless there’s a good reason.
  • Do it and get it over with. If it was real simple and can be done in a few minutes, do it. In fact, you probably should have done it before.

As always, keep the Incubator in order of priority – with nothing of equal importance. That forcing-the-issue will really help you keep track of what you want to do and set your priorities.

Using The Backlog

The Backlog is where you keep your definitely-going-to-do items. Again, in order of importance – however there’s an important difference.
By the time something gets to the Backlog, you’re probably already thinking of how to break it down into pieces of work. If you’re not, you should, because a lot of great ideas take time to do, so you don’t do them all at once.

So remember, as you keep your Backlog and polish it, feel free to start prioritizing the parts of things you want to do. Maybe make the priority also reflect chronological order. Maybe think of what’s the most important stuff you can do first.

EXAMPLE: You really want to write and publish a short story. That can be broken down into several “stories” on their own – writing out the plot, doing the story, editing, etc. By the time that story idea hits the Backlog, you can break it down, in order, and maybe even have an idea of when you want to do things (which also affects order).

Review your Backlog once a month, and whenever you think you should. I usually find I look at it once to three times a month as I get new ideas, or review my Brainstorm Book, or get new feedback. Your Backlog is your roadmap to the future – take it seriously.

When reviewing consider:

  • Do I even care about this item? Some items may not be worth doing after awhile. You can send it to the Incubator, but usually if you put something into the Backlog and then stop caring, you’ll never do it. You learned how much you really want to do it by saying “not now.”
  • Should I move this item up or down in priority? Remember, if you’ve already broken an item down you might just shuffle parts of it. But either way, as you review, things may suddenly seem more important – though as you get used to a Backlog, I find that changes less.
  • Should I move anything into my Current Backlog? Maybe it’s time to start doing something now. So do it.
  • Do it now. Again, sometimes you just get it over with.

Using The Current Backlog

Well, this is the list of stuff you’re trying to do right now so you’re probably looking at it daily. I’ll assume you’re fine here.

As You Review . . .

So you’ll find yourself reviewing your past brainstorms, you’ll most likely find that you’re having new ideas as well. Which is good, but kind of annoying as you’re busy.

This is of course great because, hey, new ideas – plus you see that your imagination is working away. But again, you’re busy.

What I do is take these ideas and put them in my Brainstorm Book so I don’t get distracted, unless the idea is so absolutely stunning it must go in my documents. You have to make the judgement call, but I’d say err on the side of caution and jot it down for later.

Why Actively Managing Your Documents Matters

You’re now regularly reviewing the documents that are . . . created from your Brainstorm Book reviews. So why do these matter to you?

  • You’re able to re-review your ideas. This keeps them in mind and helps you appreciate them, analyze them, prioritize them, and reassess them.
  • You’re able to polish a long-term plan in increments. Instead of developing some huge, doubtlessly unlikely-to-succeed plan all at once, a plan to realize your ideas emerges over time. Its’ more likely to succeed.
  • Because you review your ideas, you now see that, yes, you actually have good ideas. This builds confidence in your imagination and helps you overcome fears of being creatively blocked.
  • Since you’re re-prioritizing all the time, you’re keeping yourself from being overwhelmed with ideas. In time, these documents will grow, and you’ll not just see how imaginative you really are, you’ll use them to keep yourself from going overboard.
  • Finally, looking at past ideas will inspire you with even more ideas. Which you will, of course, review . . .

By now you have a Brainstorm Book system. However, I have a few more ideas for you.

– Steve