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In my previous blog post, I noted conspiracy theorists easily fit into my model of Creative Types. Because various presentations and forms of conspiracy thought fit my model, I think we can think of conspiracy theories as being a kind of pathological creative act. This leads to the question of why people engage in conspiracy theories.
Fortunately, as we’ve heard about incessantly since the media managed to pay attention to the online world, it often comes down to power.
Conspiracy theories give a sense of control. A conspiracy theory explains a messy world, so you think you know what’s going on. You can bend your creativity towards “explaining” things and giving you that rush.
Conspiracy theories give you a target. Having explained the world, you can then figure who to blame. Of course, these targets are often ones of traditional bigotry, and you can harness creativity to explain why you hate people. One merely has to look at the mental acrobatics people go through to remain racist and sexist to see this in action.
Conspiracy theories make you the hero. A conspiracy theory means you figured it out, that you are the hero. A conspiracy theory is a sick kind of Isekai power fantasy that runs inside your head. Your ego grabs onto your creative urge and rides it into the bloody sunset because it can make you the protagonist.
Conspiracy theories can give you power. Grifters and would-be grifters flock to conspiracy theories, and if you want to grift, it’s a world rife with targets. Grifters use their creativity to spin more stories, make money, and ensnare their victims. They may even believe their lies after a while, though I’d wager most of them don’t even think in “reality” after awhile.
Conspiracy theories can give you connections. You meet fellow conspiracists in your endeavors, you share ideas. Such reinforcement feels good, so people do it – especially those alienated or disconnected. If you’ve ever seen conspiracy communities talk, they seem to take pleasure in exchanging ideas – and creating new theories. The social thrill has a “round-robin” writing element.
That’s it. Conspiracy Theories are about power and control, and creativity is damned easy to use to support them. Connecting ideas, finding explanations that fit, etc., are all creative acts. The Conspiracy theorist, from a podcast ranter to a lone person making a connection, is engaged in a creative act – an act of power.
(I’d like to thank David Neiwert and Stephan Lewandowsky, whose work informed my model.)
However, I think focusing only on power and just saying “oh, it’s creative as well” misses something. Creativity is fun, and people enjoy using it. The conspiracy theory world doesn’t only deliver a sense of power, explanation, or money but also offers a creative rush.
Think of all the times you made a piece of art or wrote a paragraph that feels right. Consider the settings you’re making with their crystal-clock clarity or a song you composed that hit all the right notes. It’s a rush, a high, and it’s compelling if not outright addictive.
Now pair that with the power one falsely feels believing in conspiracy theories. One has a sense of power, control, enemies to fight, money to make, and the creative rush on top of it. How many highs is that all at once?
Tell me how addictive that sounds now.
I’ve even wondered if some of the pushers of conspiracy theories and propaganda-as-news are so high on their supply they don’t see the evil they do. Are they lost the same way the rest of us might be in a videogame or a mystery novel? I’m not prepared to forgive those that spread this malice, but I wonder if we might understand it a bit better.
In summary, I think conspiracy theorists and the like are motivated by power and the rush of creativity – of finding the truth and explaining things. To help people out of this, we need to consider both.
Steven Savage