Reviews

Review of “Print-on-Demand Book Publishing” by Morris Rosenthal

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Print-on-Demand Book Publishing: A New Approach To Printing And Marketing Books For Publishers And Self-Publishing Authors
by Morris Rosenthal

# ISBN-10: 0972380132
# ISBN-13: 978-0972380133

PROS:
* Goes into depth on the publishing industry and its changes, helping you understand publishing as a whole.
* Well written; sober and intelligent without being boring.
* Uses real-life examples to help make points.

CONS:
* The book's broad approach may not cover all the ground you're looking for or go into the depth you need.
* The specific examples used may not always be relevant to you.

SUMMARY: A must-read book about print-on-demand and self-publishing that helps you understand the "why" of publishing issues and industries.

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Book Review: Japanamerica

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Japanamerica: How Japanese Pop Culture Has Invaded The U.S
By Roland Kelts

ISBN-10: 140398476X
ISBN-13: 978-1403984760

PROS: A breezy, readable, yet informative look at how Japanese pop culture has become part of US culture, mixing theories, the big picture, and personal stories.

CONS: The book's approach makes it more useful for getting the big picture than direct research.  Some theories may seem odd or vague.

SUMMARY: An interesting and thought-provoking book that can help you get a good picture of how Japanese culture has become prominent in the US, why it may have happened, and the future.

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Book Review: How to Position Yourself as the Obvious Expert

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How to Position Yourself as the Obvious Expert
In 90 Days or Less Without Spending a Fortune on Advertising
by Elsom Eldridge Jr. and Mark L. Eldridge

ISBN-10: 0972094164
ISBN-13: 978-0972094160

PROS: Straightforward, information-dense.  Has quotes, ideas, and examples from a lot of professionals.

CONS: Focus limits the book.  Some exercises not as useful as others.  Erratic consistency.

SUMMARY: A must-read book on self-promotion that is useful to anyone looking to promote themselves, network, and connect.  It is focused on consultants and coaches, but is actually useful to most any professional.

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