Awhile ago you all witnessed me mitigate my disagreement with the "everyone must blog" feeling that seems to percolate around the internet, especially in the career-sphere. I admit that I still think not everyone needs to blog, but agree that blog involvement done right IS a good idea – it gets your name outs there, teaches discipline, builds connections, and informs people.
The problem is that a blog requires content otherwise it's really just a placeholder with an index attached to it. I've been doing this blog with Bonnie for over a year, and as our early readers noticed, we began adding more and more content over the last few months. So I'd thought I'd share just how I do non-news content.
First and foremost, let me reiterate what I've said before – don't blog about something if you dont have a reason to. In fact, these techniques won't help much if you don't have any real reason to write.