The Power of Customization In The Geekonomy

It all comes down to a knitted burger at Hyper-Con.

No, really, someone had a new side business called "Jennifer's Creation" and she had a cute set of knitted ingredients that let you build your own burger out of parts.  It was neat and funny and amusing, and one of those odd things that made me think about the future of businesses, especially geeky ones.

Customization is something we expect.

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