Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
by David Meerman Scott and Brian Halligan
- A great sense of humor.
- Serious analysis of the success of the grateful dead.
- "Bite-sized" lessons with examples and analysis.
- You may not get into it if you're not at least passingly familiar with The Dead.
Summary: A smart and deep book on how the Grateful Dead did everything right in marketing. Great for progeeks because it is a geek phenomena analyzed in-depth.