Book Review: Marketing Lessons from the Grateful Dead

Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

by David Meerman Scott and Brian Halligan

ISBN-10: 0470900520

ISBN-13: 978-0470900529


  • A great sense of humor.
  • Serious analysis of the success of the grateful dead.
  • "Bite-sized" lessons with examples and analysis.


  • You may not get into it if you're not at least passingly familiar with The Dead.

Summary: A smart and deep book on how the Grateful Dead did everything right in marketing.  Great for progeeks because it is a geek phenomena analyzed in-depth.

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