Media Awareness 9/3/2012 – Everywhere And You No Longer Care

As I mentioned yesterday, I’m doing an experiment on better understanding how I consume media – something important in a high-tech media-saturated age, and relevant as I often speak and write on geeky careers, which are quite media/technical.

The basic technique is simple – keep a journal and write down when you game, watch TV, or something similar and why you do it.  Just asking “why” is pretty informative.

However, one of the things I noticed quickly is that those of us in America are in a very media-saturated society.  I’m sure many others live in similar societies, but I’m focusing on my current situation.  My current situation is very loud, noisy, and distracting to say the least.

Televisions running in bars and oil change shops.  Advertising everywhere.  Celebreties famous for being famous hawking perfume when I go to buy a shirt.  Giant media events with film releases or book releases making news.  New shows to watch, new DVDs, etc.  This is even before we get to the internet.

Then there’s the tie-ins.  Products and promotionals.  Branded candy.  Games based on the movie of the book.  We are surrounded by media, by information, by things that go into our brain or tie into things already there.

This of course is understandable: we’re human, we’re creatures of information.  But media is everywhere, all the time.  Culture is not something we carry or act on, but something being poured into us.

When you start monitoring your media habits, you start realizing very quickly how much is coming in, at times involuntarily.

A few takeaways:

  • I think the love of “media” jobs – writer, actor, etc. is so popular as such careers are so visible.  If you see actors, hear about writers, etc. all the time then people will want to be them.
  • Media competition is competition for attention, and at high saturation points that can get pretty intense.  Just look at concerns over ad hit rates on web pages.
  • Control of your own media consumption is a way to prevent dilution of time and knowledge.  I’d love to see media-use strategies of successful people analyzed.


– Steven Savage

Steven Savage is a Geek 2.0 writer, speaker, blogger, and job coach.  He blogs on careers at, nerd and geek culture at, and does a site of creative tools at He can be reached at

An Experiment In Media Awareness

Awhile ago I got rid of cable.  For what I paid there was little that interested me, and most of what I did watch was online, availabe on Netflix, on Hulu, etc.  I rather liked the idea of freeing myself from cable and also wanted to see what happened.

I actually found myself quite happy without it, and as I’ve been watching all the (legal) options out there for getting content – the web, netflix, etc. it’s made me ask just why we consume media the way we do.  Sure we all have theories, but they’re usually theories about other people.

So I’m trying an experiment in being aware of how I use media – games, television, the web, and so on.  My goal is to understand why I do what I do, look for patterns, look for ways to improve it, and look at how I can leverage technology to get more of what I need media-wise.

The technique is simple (and you may recognize it from other psychological techniques): I keep a notebook and write down why I consumed the meida that I did and what it was.  The goal is not to judge (but believe me, that’ll happen), but to understand and observe.  I’m interested in seeing why I do what I do, and what it tells me.

I think this is important in an information age (especially one where so much ignorance seems to be prevalent), information technology, and for people with related careers.

If you feel like joining me, let me know.  Let’s see what happens.

– Steven Savage

Steven Savage is a Geek 2.0 writer, speaker, blogger, and job coach.  He blogs on careers at, nerd and geek culture at, and does a site of creative tools at He can be reached at