News of the Day 9/4/2009

Career:
Law may not be a geeky profession, but it is one many consider. Here's an article on why being in law school is probably a lousy idea – it costs a lot, opportunities are lessening. Frankly, it seems we've got too many lawyers. A blogger adds some venomously insightful additions here. This isn't a new phenomena – I've been seeing issues of "law overload" happen since the late 80's. I also have known successful lawyers, and I assure you they put in absolutely insane amounts of effort to get where they are.

A clever student uses some art and an unusual public contest to land a job – Very clever, and inspiring.

A great list of brand strategy principles – Good for personal as well as company branding.

Economics/Geekonomics/Freakonomics:
Roubini talks, you listen. The 'Doctor Doom' of Economics sees a U-shaped recession likely with the chance of another dip into recession. This is in line with other predictions I've been seeing, the upshot being it's gonna be tough for 3 or so years and we might have a relapse. I myself am pretty much embracing the new normal and staying frugal, working on career I enjoy AND that pays well, and staying informed and nimble.

Anime and Manga:
Crunchyroll teams up with Media International to broadcast Beast Player Erin – Once again, the Crunchyrollers get something cool (I'm intrigued) and get it out with global simulcasts. It's been awhile since I've talked (or drooled) over Crunchyroll, but they're still players – and perhaps moreso with so much of ADV up in the air.

Publishing:
$150 seems to be the magic cost for e-readers to go mass market. Sounds about right to me, intuitiviely – however I'd also note that e-readers working on other devices (iPhones, netbooks, etc.) can change this equation. Still, worth noting – and I feel this is possible. When the prices keep dropping, expect more of a seismic shift.

Synergy:
Twilight embraces the Habbo virtual worlds – Though what a "Jacob's Barn Door" is in the virtual furnishing world I don't know . . . I may not want to. Anyway, for those of you in marketing, I think virtual worlds like Habbo, Gaia, etc. are unavoidable.

Video Games:
The challenges Harmonix faced on the way to making Rock Band – This should be required reading for anyone looking to make games, innovative products, or their own business. An amazing story.

Atari gets snippy with Turbine over their lawsuit – This one has the stench of 'ugly and will not end well' all over it. I'd avoid resumes to Turbine and possibly Atari until this resolves.

BottleRocket Entertainment closes – They weren't a prominent studio, but did some nice work on the "Mark of Kri" series. Sounds like things were nasty with Namco as well.

Star Trek Online goes closed beta – This of course is huge. If ST: Online works it will be a major game, major presence – and lock up a chunk of the potential SF MMO market and spawn imitators. If it doesn't . . . well it could get ugly. So this is a big step, and it means we need to keep watching the game because it will have a big impact either way.

– Steven Savage

Convention Spotlight: Anime Saint George

Anime Saint George is unusual – a large scale anime con in southern
Utah.  However, fandom is everywhere and Anime Saint George, aka Anime
SG, has big plans and interesting ideas.  I sat down to discuss their
ideas with the PR head and asked about her profan and progeek events.

First, the convention works to give good deals to get professional
guests and local businesses to get support, trade ad space, provide
dealer's tables etc.  Many people are glad to try interesting trades,
exchanges and opportunities to support a convention.

Secondly, the convention looks to find a balance of local
fan-to-pro guests – local guests may not be down the street, they may
be a few hours a way.  It's a good example that you need to keep a good
focus of who is available – you can range too wide or too far in
getting guests.

Finally, the convention has events specifically focused on starting
out and breaking-into careers – covering things that may get glossed
over too easily for people eager to start out their new jobs or
businesses.

The PR head in fact told me that she's gotten new career ideas just
doing the convention – specifically, event planning as a career.  who
knows what she'll be speaking on in the next few years.

Southern
Utah doesn't have a lot of conventions.  So give this one a look – and
see if there might be a panel and some networking that helps your
career.

You can find our entire convention advice and summary posts here.

– Steven Savage