More Cuts At AOL

You can get the skinny here.  It’s 100 employees being laid off.

What’s most interesting are the cuts to super-popular AIM, which an insider says is basically support staff.  Surely that will be fixed, but my guess is AOL sees AIM as a cash cow and doesn’t plan to do anything new with it.

A good deal of AOL’s activities seems to be seeking to maximize the numbers in profit, so I don’t see any actual plan so much as calculations.  Not sure where this is going to end up.


  • AOL is probably going to go for some radical rebranding soon.  OK further radical rebranding – they really aren’t “anything.”
  • AIM will probably survive, but it’ll be just a service that doesn’t really grow.
  • I wouldn’t send a resume to AOL.
  • Bonnie and I?  WAY wrong on AOL in the past.  Just apologizing.

Steven Savage