Hulu Not Requiring A Cable Subscription – Yet

OK this is a rumor, and it sounds like it’s not happening/not for awhile, but there was talk of Hulu requiring a cable subscription.

This popped up yesterday, and after an initial clarification, it looks like the oft-discussed idea would mean a delay getting content. It also doesn’t sound like it has a lot of support.

I want to call this out if for nothing else so people keep an eye on this possibility. A few thoughts:

  • As a cable-cutter this is not going to get me to use cable, it’s going to piss me off. I don’t see it as a way to rope in hardcore cable cutters.
  • This could get people to stop trying the service or get less interested in it – which may be a way to kill it off.
  • I see attempts to do this could fragment the Hulu backers.
  • Attempts to do this also might lead to competitors to leap in. If you want to be a competitor or work with one, pay attention.
  • Attempts to do this might also lead to all sorts of lovely legal complications and issues. If you’r in geek law, keep an eye out.
  • Any competitors who leap in would already have their own services for streaming . . . say, Netflix or OnLive . . .
  • Note a big idea is to make it so you can only see shows after 30 days if you have no subscription. ┬áThat plays to the one and only thing the content companies have – access/immediacy.

I’m still watching this, but I’m not sure we’ll see any motion for awhile.

Steven Savage