Imagine you're someone that produces media – or maybe you already do Perhaps you make video games, or manga, or fantasy novels. You have a good thing going, and of course you have competitors, but you can deal with them. You can do more, faster, better . . . except there's one competitor that's getting better all the time and has a LOT more material than you could ever produce.
The backlog of games, anime, comics, media etc. that's out there now. That's a growing competition for everyone working in media right now.