A Game Of Chicken

Well, OK, Chick-Fil-A is having some medieval-themed “Date Knight” event. This event encourages sons to take their mothers out to Chick-Fil-A. It appears to be something to encourage family bonding via a kind of knights-and-damsels themed event.

OK, so look I’m not going to bring up Chick-Fil-A’s anti-gay issues, though I can criticize that. I could critique their food, but let’s face it they never claimed to be healthy. Date Knight isn’t a half-bad core idea, encouraging some fun family connections.

Except, as noted in this rant at i09 it’s incredibly creepy.

In fact one of the creepiest things about it is also a prime example of why you need Geeks On Staff to evaluate your cultural impact and choices. You need people who dig deep into culture-focused, technology-enabled culture.  You need people aware of far-flung memes and trends.

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