Target Douses The Kindle

Yes, Target is phasing out the Kindle in it’s stores.  Amusingly, the Nook isn’t getting the same treatment.  They site “conflict of interest.”

There is plenty of conflict of interest – Amazon is competing with big stores like Target, Wal-Mart, etc.  This is also a gutsy move as this stuff is popular, so I figure Target has very good reasons.

My takes?

  • I think Target is going to side more with Nook for now.  B&N isn’t a competitor and can be an ally.
  • Remember B&N is also allied with Microsoft.  Keep in mind what this can mean.
  • Note nothing from Wal-Mart.  I still think they might make a low-price play/deal for some media or tablet device – but something like this could mean they seek an ally (and a way to take on Amazon)?
  • This is key as it’s someone striking right back at Amazon.  Others may feel emboldened to follow.
  • I would strongly consider the chance there’s other initiatives we don’t know about.

Steven Savage


Apple Plus Target OTP?

It looks like Apple is going to start setting up inside Target. That means it's no longer just Apple and the ailing Best Buy. I'm sure Best Buy is just THRILLED with this.

I present this because it may be another sign of Best Buy's demise, but also changing landscapes for tech.  What is a store-in-a-store now could turn into a semi-genius bar.  Apple may want to start providing more support in these ministores.  Target could decide to expand their tech reach.  It's the kind of job/career affecthing thing you may want to watch.

Steven Savage