One third. That’s the magical number that represents the biggest thing I learned about running a successful KickStarter campaign. One third.
One third is the portion of my backers that found my project via KickStarter. The rest – well over a hundred people – found my project via other means.
Why is this such a big deal? Because KickStarter is sometimes considered an “if you build it, they will come” type of platform. Create a slick-looking project, make a spiffy video, carefully calibrate your rewards levels, launch the project, and then sit back and watch the pledges roll in. Post an update now and then to keep your backers in the loop.