Why FaceBook and Company Aren’t Really Web Pages

Facebook has been in the news with it's recent announcements, changes, and of course, new features.  Over and over again I hear the same arguments about Facebook – lack of privacy, settings too obscure or complex, everything changes so much.  Facebook is this giant morphing ball of "stuff" that everyone likes and no one is happy with.

I'd like to focus on the complexity issues with Facebook, the arguments that its too hard to change settings and that when you dig into it, Facebook can actually be quite complex.

The complexity isn't a surprise to me, but I think it surprises many people.  The reason it surprises them is that they're treating Facebook like a web page or web tool, like a Google search or a Twitter feed.  Facebook is not a simple web page/tool.

Facebook is a web-delivered application (bordering in some cases on being an operating system as well).

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