Persona Branding For Progeeks #2 – Finding Your Brand

Last week I discussed just why Personal Branding is important for geeks in their careers – and in some ways more important than usual for information-driven folks like ourselves.  So the question comes down next – how do you do it?

Well, I could point you at "Me 2.0", (which got updated), which you should read.  But I'd also like to share my philosophy on the subject.

So here's a quick-and-dirty guide to personal branding – as a Progeek.

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Promoting Professional Geekery #4: Start The Damn Blog!

Well it's quite a good week to be focusing on one of my favorite subjects – promoting professional geekery, the idea that people can (and in many cases) should turn what they love into a career.  It's "Speak Out With Your Geek Out" and let me focus on #4: Starting The Damn Blog.

Why not just Starting The Blog?  Because you (and others) have thought about a blog so often that it's not just "the blog I want to start" it's "the damn blog I should get to."

So, start it.

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Professional Branding For Progeeks #1 – What and Why?

Let me be up front: the economy sucks, the job search sucks and is made worse by ossified HR and put-upon recruiters. So, anything that's wrong in the job search is at best, only half your fault.  That being said, it's time to look deeper at one thing that can help your job search and indeed your whole career even if self-employed.

Personal Branding.  Yeah, don't groan.

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