Fans And Brands

As anyone may have guessed, I'm a fan of the whole personal branding thing.  I'm no Dan Schawbel (hey, who IS except, well, Dan Schawbel), but I feel it's overall a positive thing -it's about establishing and communicating identity and building a presence. Sometimes it can get overdone (especially when one treats it like PRODUCT branding), but I feel it's a good thing overall – it makes people aware of themselves and how they present themselves.

And if you're a fanboy, fangirl, geek, nerd, etc. guess what, you are probably FAR better at it than you realize, because fandom socializing in the online days has massive elements of personal branding.

So guess what – you're probably pretty good at it.

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We’re all entrepreneurs

I know some people who've gone and started their own business.  They're entrepreneurs, and frankly, pretty impressive people.  They've got their own jobs, and though its work, its work they love.

People often look at such people with envy – they want to make the leap to owning their own business, freelancing, etc.  They want to be entrepreneurs.

They already are, the problem is they don't know it.

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Convention Idea: Go Local!

More on my ideas on helping cons appeal to progeeks and profans.  Previous articles are: here, here, and here.

In my musings, speculations, and ideas on ways to add more professional and career-building events to conventions, I've talked about guests that people can invite to conventions.  I want to talk about something that's often missed.

Local guests from local businesses.

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