Me 2.0: Build a Powerful Brand to Achieve Career Success
by Dan Schwabel
# ISBN-10: 1427798206
# ISBN-13: 978-1427798206
PRO: A snappy, positive, clever book on personal branding that makes it exciting and interesting, explains its importance, and has a lot of good advice. Helps anyone get going into personal branding in the internet age.
CONS: An erratic writing style. Depth of information varies erratically. Its pitch to Gen Y may turn off Gen Xers who would benefit. Some questionable social conclusions.
SUMMARY: Me 2.0 is an excellent guide to personal branding in the internet age – what it is, how to do it, why to do it, and its impact. A must-buy for serious professionals.