Book Review: Me 2.0: Build a Powerful Brand to Achieve Career Success

Me 2.0: Build a Powerful Brand to Achieve Career Success
by Dan Schwabel
# ISBN-10: 1427798206
# ISBN-13: 978-1427798206

PRO: A snappy, positive, clever book on personal branding that makes it exciting and interesting, explains its importance, and has a lot of good advice.  Helps anyone get going into personal branding in the internet age.

CONS: An erratic writing style.  Depth of information varies erratically.  Its pitch to Gen Y may turn off Gen Xers who would benefit.  Some questionable social conclusions.

SUMMARY: Me 2.0 is an excellent guide to personal branding in the internet age – what it is, how to do it, why to do it, and its impact.  A must-buy for serious professionals.

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I was reading an interesting article on how stereotypes can derail your personal 'brand'. It made some good points, and I responded with some of my own strategies. I'd like to go into my own ideas of dealing with stereotypes.

If you're reading this blog, changes are you're a professional geek/nerd of some kind, or hope to be. Pretty much you've got plenty of stereotypes to deal with professionally and unprofessionally – the lifeless nerd, the socially incompetent geek, the perverse otaku, etc. You've dealt with them for a long time.

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