Dan Schwabel – Steven Savage

Review: Personal Branding Blog

July 20, 2009 by Steven Savage

PROS: Covers a variety of personal branding issues, often with a sense of humor. Has a useful "beginner" section in the "About" and a variety of resources.

CONS: Wide variety may limit usefulness. Requires some time if you're not used to personal branding. Blog does play a role in promotion of its members (as to be expected). Blog is definitely focused on its subject – nothing extraneous here.

SUMMARY: A diverse resource for personal branding, worth at least temporarily putting into your newsfeed to see if you'll use it.

Book Review: Me 2.0: Build a Powerful Brand to Achieve Career Success

June 2, 2009 by Steven Savage

Me 2.0: Build a Powerful Brand to Achieve Career Success
by Dan Schwabel
# ISBN-10: 1427798206
# ISBN-13: 978-1427798206

PRO: A snappy, positive, clever book on personal branding that makes it exciting and interesting, explains its importance, and has a lot of good advice. Helps anyone get going into personal branding in the internet age.

CONS: An erratic writing style. Depth of information varies erratically. Its pitch to Gen Y may turn off Gen Xers who would benefit. Some questionable social conclusions.

SUMMARY: Me 2.0 is an excellent guide to personal branding in the internet age – what it is, how to do it, why to do it, and its impact. A must-buy for serious professionals.