Review: Personal Branding Blog


PROS: Covers a variety of personal branding issues, often with a sense of humor.  Has a useful "beginner" section in the "About" and a variety of resources.

CONS: Wide variety may limit usefulness.  Requires some time if you're not used to personal branding.  Blog does play a role in promotion of its members (as to be expected).  Blog is definitely focused on its subject – nothing extraneous here.

SUMMARY: A diverse resource for personal branding, worth at least temporarily putting into your newsfeed to see if you'll use it.

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Book Review: Me 2.0: Build a Powerful Brand to Achieve Career Success

Me 2.0: Build a Powerful Brand to Achieve Career Success
by Dan Schwabel
# ISBN-10: 1427798206
# ISBN-13: 978-1427798206

PRO: A snappy, positive, clever book on personal branding that makes it exciting and interesting, explains its importance, and has a lot of good advice.  Helps anyone get going into personal branding in the internet age.

CONS: An erratic writing style.  Depth of information varies erratically.  Its pitch to Gen Y may turn off Gen Xers who would benefit.  Some questionable social conclusions.

SUMMARY: Me 2.0 is an excellent guide to personal branding in the internet age – what it is, how to do it, why to do it, and its impact.  A must-buy for serious professionals.

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