Reviews

Book Review: Marketing Lessons from the Grateful Dead

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Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

by David Meerman Scott and Brian Halligan

ISBN-10: 0470900520

ISBN-13: 978-0470900529

Pros:

  • A great sense of humor.
  • Serious analysis of the success of the grateful dead.
  • "Bite-sized" lessons with examples and analysis.

Cons:

  • You may not get into it if you're not at least passingly familiar with The Dead.

Summary: A smart and deep book on how the Grateful Dead did everything right in marketing.  Great for progeeks because it is a geek phenomena analyzed in-depth.

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Review: “Get Noticed” By Marcus Taylor and Rob Lawrence

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Get Noticed: How to master the process of getting noticed

By Marcus Taylor and Rob Lawrence

Amazon Kindle

http://www.wegetnoticed.com/ 

PROS:

  • Systematic guide to networking by being noticeable.
  • Encourages you to ask important questions.
  • Easy, intelligent, readable style.
  • Easy to re-read

CONS:

  • WIll cover familiar territory for some.

SUMMARY: A good guide to networking by getting noticed – that helps make it into a system and helps you explore your goals and options.

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Review: Nollywood Babylon

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If you make films or any media, if you're interested in film culture beyond the usual geekonomic US-Japan-Bollywood-UK group, then you need to see the movie "Nollywood Babylon."  It's right here at Neftlix and you can read a summary here at IMDB.

If you're still wondering why I'm saying this, as opposed to following my every word unthinkingly, let me sum up the film.

This is a look at the Nigerian film industry, an industry that differs so vastly from ones in other countries (yet is huge), and is such a different look at filmmaking, it's incredibly informative.  It will make you think about media, culture, and technology – if you have an interest in film culture in Africa, that's a plus, but that's just one thing you'll learn about.

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