Technology

Must/Likely/Might

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A year plus into this blog, and I find myself wondering just what technologies people, not just geeks, will be embracing in the years to come.  SO much has changed in just one year, the world has been altered radically in the last ten technology-wise, and many cultural shifts have gone unnoticed (remember when games were for geeks not everyone?  That was what, 2 years ago?).

So I asked myself what technologies out there people must embrace or fall behind, will likely embrace, and may embrace in a large-but-not-widescale way.  In short, what are people definitely and likely going to be using five years from now.

So here's my take

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Social Engagement is the Norm

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Looking over games, blogs, news sites, etc. one thing strikes me about the future of ALL businesses.

All businesses are going to have to be customer-engaged to succeed.  They'll need posts, comments, Tweets, emails, FAQS, forums, and more because THAT is the new normal.

Part of this is the influence of social media, of course (as I noted, social media is normal anyway), but part of this is the accessibility the internet provides.  People expect to be able to communicate, get answers, get information, etc.

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Book Review: Me 2.0: Build a Powerful Brand to Achieve Career Success

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Me 2.0: Build a Powerful Brand to Achieve Career Success
by Dan Schwabel
# ISBN-10: 1427798206
# ISBN-13: 978-1427798206

PRO: A snappy, positive, clever book on personal branding that makes it exciting and interesting, explains its importance, and has a lot of good advice.  Helps anyone get going into personal branding in the internet age.

CONS: An erratic writing style.  Depth of information varies erratically.  Its pitch to Gen Y may turn off Gen Xers who would benefit.  Some questionable social conclusions.

SUMMARY: Me 2.0 is an excellent guide to personal branding in the internet age – what it is, how to do it, why to do it, and its impact.  A must-buy for serious professionals.

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